22nd August 2022, Kathmandu
Sunsilk Shampoo was first introduced in 1954 as a liquid shampoo. Sunsilk is one of the largest haircare brands in the world and has remained consumers’ favorite for years.
Unarguably, it is the leading beauty brand in Nepal. With the belief of supporting & inspiring girls to open up possibilities and giving them hair ready for all possibilities, Sunsilk has been providing quality haircare products in Nepal for decades.
To become a part of its consumer’s life in Nepal’s biggest festival, last year, Sunsilk Nepal launched its immensely successful campaign; Sunsilk Dashain Vibes which was a digital contest during the Dashain 2021, providing opportunities to Nepali girls to stretch their horizons by showcasing their beautiful hair to get a chance to become associated with the brand as a part of Sunsilk Gang of Girls.
Aashina Deula, Pratima Karki, and Lalana Chimariya won the Grand Finale of the contest who joined brand ambassadors Princy and Prisma to represent the brand.
Now, as winners of the contest, they get to feature in this year’s “Limited Special Edition Dashain Pack” which is being launched for the first time in Nepal.
The new packs come in 3 different variants; Hairfall Solution, Black Shine, and Perfect Straight which are expected to reach thousands of households across the nation. Among the 3 newly launched packs, Perfect Straight has been launched in Nepal for the very first time.
According to the Managing Director of Unilever Nepal, Mr. Amlan Mukherjee, “Sunsilk is arguably the largest beauty brand of Nepal, widely distributed and preferred by millions of consumers.
We are proud to introduce the Sunsilk Gang of Girls who are the winners of Sunsilk Dashain Vibes contest launched during Dashain 2021 and it was an unprecedented success.
Sunsilk believes that girls thrive when they explore possibilities and here we gave them the opportunity to showcase their beautiful hair and feature in the bottles of Sunsilk Brand. We believe that Beauty is uncomplicated and captured through many means.
We want our brands along with our consumers to be associated with local festivals and culture. Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation are among such efforts”.
With Dashain approaching soon, Sunsilk Nepal is also gearing up to launch their highly successful campaign #SunsilkDashainVibes for the second year which will yet again provide opportunities for thousands of Nepali girls to feature in the pack by showcasing their beautiful hair.
Sunsilk Dashain Vibes Campaign, among its numerous milestones, has garnered over 60M+ views and generated 2854 participation across Facebook, Instagram and TikTok; and is expected to go higher and beyond with Sunsilk Dashain Vibes 2.