Swastima Khadka Becomes InDrive’s Brand Ambassador: Launching the InDrive 360 Campaign for Fair Mobility in Nepal
11th October 2025, Kathmandu
Global mobility and urban services platform, InDrive (InDrive Nepal), has announced a significant leap forward in the Nepali ride-hailing market.
Swastima InDrive’s Brand Ambassador
In a high-profile event at Hotel Yak & Yeti, InDrive officially unveiled its comprehensive “InDrive 360-Degree Campaign” and introduced renowned Nepali actress Swastima Khadka as its new official Brand Ambassador.
This strategic partnership is set to reinforce InDrive’s core commitment to fairness, transparency, and user empowerment under its global philosophy: “Your Journey Begins with Your Choice.”
The event drew key figures from the media, the influencer community, business partners, and the rapidly expanding ride-hailing ecosystem in Nepal.
InDrive 360: A Holistic Vision for Fair Mobility
The new InDrive 360 Campaign goes beyond typical service promotion. It embodies a complete vision for the future of urban mobility in Nepal, focusing on three key pillars: Choice, Fairness, and Community Engagement.
Fair Fare Negotiation: InDrive champions a model where passengers and drivers can openly bargain and agree on a fair price, ensuring a mutually beneficial transaction for every ride. This directly addresses the need for transparency in pricing, a major concern in the local market.
User Empowerment: The initiative is designed to give both riders and drivers more control and freedom in their ride choices, aligning with the brand’s belief in the power of individual decisions.
Community Integration: The ‘360’ degree approach includes active community engagement and a focus on social responsibility, moving InDrive beyond just a transport app to a community partner.
Swastima Khadka: The Face of Trust and Choice
The selection of Swastima Khadka as the new InDrive Brand Ambassador is a powerful statement. Known for her strong professional presence, credibility, and positive influence across the country, she perfectly embodies the values that InDrive seeks to promote.
InDrive management noted that this collaboration is expected to significantly strengthen trust and transparency within the Nepali rider and driver community. Khadka’s association will help deliver the message of freedom of choice and fairness to a wider audience, solidifying InDrive’s local presence and brand resonance.
Commitment to Safety and Future Growth in Nepal
InDrive’s long-term vision in Nepal extends well beyond providing a ride. The company announced several key commitments aimed at fostering a safer and more supportive ecosystem:
Ride Insurance: To ensure user safety and peace of mind, InDrive has committed that each ride booked on its platform will now come with insurance coverage.
Community and Driver Support: Plans include rolling out extensive community outreach programs, driver support initiatives, and user education campaigns. These efforts underscore the company’s focus on being a solution-oriented, participatory service provider.
This new chapter, highlighted by the InDrive 360 launch and the appointment of Swastima Khadka, signifies InDrive’s deep commitment to innovation, social responsibility, and customer satisfaction, promising to redefine the ride-hailing experience for Nepalese commuters.
For more: Swastima InDrive’s Brand Ambassador