30 July 2024, Kathmandu
TikTok, the go-to platform for music discovery, launched an immersive in-app experience celebrating the release of BTS’ highly anticipated sophomore album, MUSE.
TikTok: BTS Jimin’s Second Solo Album
The #Jimin_Who hub offers fans worldwide a unique opportunity to engage with exclusive content, participate in challenges, and unlock limited-time rewards.
By searching for related terms like ‘Jimin’ and ‘BTS’, will be presented with challenges to unlock a limited-time exclusive profile frame. Additionally, the hub features top-performing content from Jimin, including his solo work and collaborations, Fan Spotlight showcasing standout ARMY members and their creations, and an immersive experience celebrating Jimin’s sophomore album, MUSE.
This initiative underscores TikTok’s commitment to empowering artists and fans to connect and create. With #kpop emerging as one of the fastest-growing genres on the platform, generating 59.8 million posts and amassing 602 billion video views, and BTS being one of the most popular accounts, this experience is set to resonate with the global TikTok community.
Since debuting over a decade ago, BTS (@bts_official_bighit) has established themselves as 21st century pop icons, breaking countless records and becoming the fourth biggest artist account on TikTok. With over 65.5 million followers and 1.4 billion likes, hashtags related to the group continue to generate huge engagement, with #bts appearing in 94.1 million creator videos and #bts_official_bighit in 33.4 million. Jimin’s solo content has inspired millions of creator videos and views, cementing his status as a global superstar.
Hashtags related to #jimin have been featured in more than 22.9 million creator videos. After releasing his debut solo album FACE last year, Jimin’s #1 song, ‘Like Crazy‘, inspired more than 300K creator videos, and the dance video posted on the group’s TikTok was viewed over 36.2 million times and received more than 8.6 million likes. Jimin recently shared an exclusive behind-the-scenes video of the pre-release single “Smeraldo Garden Marching Band (feat. Loco)” from MUSE, which has been viewed by 11 million fans and garnered 2.5 million likes.