TikTok Joins Miss Nepal 2025 as Exclusive Entertainment Partner
25th July 2025, Kathmandu
TikTok is excited to announce its official partnership with Miss Nepal 2025 as the exclusive Entertainment Partner, reinforcing its commitment to empowering local talent, promoting cultural expression, and celebrating the voices of Nepali youth on a global stage.
TikTok Joins Miss Nepal 2025
Organized annually, Miss Nepal is Nepal’s premier national beauty pageant and a platform dedicated to developing leadership, confidence, and international visibility for Nepali women. Through this partnership, TikTok will play a central role in engaging the Nepali community on the platform by showcasing the vibrant stories, preparation journeys, and creative expressions of this year’s contestants.
The partnership, running from July 1 to September 15, 2025, will integrate TikTok across every layer of the Miss Nepal experience—from exclusive backstage content to red carpet moments.
Miss Nepal 2025 will be promoted on TikTok under the official hashtag #MissNepal, driving content discovery and nationwide engagement throughout the campaign.
“This partnership with Miss Nepal is part of our ongoing commitment to amplify local talent and celebrate community stories in ways that are creative, inclusive, and inspiring,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “By becoming the Entertainment Partner of Nepal’s most iconic pageant, we’re deepening our role in the country’s cultural and creative ecosystem while providing a stage for Nepali voices to shine both locally and globally.”
TikTok creators will also be given exclusive access to the Miss Nepal experience, creating behind-the-scenes content and cultural collaborations that elevate the contestants’ stories and expand the campaign’s reach across demographics and regions.
“We are thrilled to welcome TikTok as our exclusive Entertainment Partner for Miss Nepal 2025. This collaboration enables us to bring the Miss Nepal experience closer to audiences across Nepal and beyond, especially the youth who are the heart of both our platform and TikTok.
Together, we look forward to celebrating the diversity, creativity, and ambition of this year’s contestants in fresh and engaging ways,” said Ajaya Ratna Sthapit, Chairman of The Hidden Treasure, the organisers of Miss Nepal.
The partnership will bring fans closer than ever to the contestants’ journey while inviting widespread participation through interactive content and creator-led commentary.
Exclusive videos will be produced and published on the official TikTok account, making the platform the primary digital destination for fans and followers throughout the campaign.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Johannesburg, Seoul, and Tokyo.
For more: TikTok Joins Miss Nepal 2025
