Twitter is a service which allows you to keep people up to date with what you are doing. It is very easy to use a service where you can follow people of your choosing and be followed by people who know you or people who just like what you have to say.
When you update Twitter.com as to what you are doing it will then send a “tweet” to everyone following you to let them know.
Although this may seem a purely social thing to do, which it is, it is also an excellent way of getting traffic to your website.
Twitter has some great benefits including:
The ability to get content reviewed quickly.
You are increasing traffic to your website.
Gathering opinions, ideas, and points of view.
You are promoting your web links.
By following and being followed by people interested in what you do, particularly those in a similar industry, you can significantly increase your profile.
This way when you release a new service, product or have some great news, you can deliver it straight to your core audience and also send a link to make it easier for them to view. You want to get people following you that are interested or related to your niche to make this advertising vertical as useful as possible.