22nd August 2025, Kathmandu
In a landmark announcement at the NADA Auto Show, LRR Motors, the official importer and distributor of JY Air Electric Vehicles (EVs) in Nepal, has officially appointed Senior Captain Vijay Lama as its brand ambassador.
JY Air Electric Vehicles NADA
The partnership, solidified during a memorandum of understanding signing ceremony, is being hailed as a significant step toward bridging the gap between aviation-level safety and technology with the burgeoning field of sustainable mobility in Nepal.
This collaboration is not just a commercial partnership; it represents a fusion of two dynamic sectors—aviation and electric mobility—both of which are critical for the future of technology and sustainability. LRR Motors’ Director, Jivan Jung Shahi, expressed this vision, stating, “Today, we have not only entered into a partnership but also unveiled a broader vision.
JY Air EV represents innovation, safety, and sustainability inspired by aviation technology.” This statement resonates deeply with the core values of ICTFrame, which has consistently highlighted the importance of integrating technology and sustainability for youth development and a digitally empowered Nepal.
For the Nepali youth and tech enthusiasts, Captain Vijay Lama is more than just a pilot; he is a symbol of trust, discipline, and excellence. His role as a respected public figure, actor, and social activist lends immense credibility to the JY Air brand. Lama himself articulated this synergy, noting, “The JY Air brand reflects trust, discipline, and excellence.”
He shared his personal excitement, adding, “Through my association with JY Air, I feel privileged to bring the spirit of flight to the roads. JY Air EV is not just a car; it is an aircraft on wheels, incorporating the same values of safety, discipline, and technology. I am eager to encourage Nepali drivers to embrace clean and smart mobility, and I am proud to join hands with LRR Motors on this journey.”
This sentiment directly addresses a key challenge in Nepal’s automotive market: the need for public confidence and awareness regarding electric vehicles.
The endorsement of a figure like Captain Lama, whose profession is synonymous with rigorous safety standards and cutting-edge technology, is a powerful message to potential EV buyers. It reassures them that electric vehicles are not just a trend but a reliable and secure mode of transportation for the future.
For the ICT community, this partnership is a fascinating case study in brand building, where a company leverages a public figure’s reputation to promote a technology-driven product.
LRR Motors’ mission, as a company committed to providing “eco-friendly and innovative mobility solutions by integrating technology, sustainability, and efficiency,” aligns perfectly with the global push toward a greener future.
The appointment of Captain Lama as the brand ambassador is a strategic move to localize this mission and make it relatable to the Nepali audience. It’s a smart blend of marketing and a genuine commitment to a cause.
The collaboration aims to “redefine driving in Nepal by blending aviation-level safety and luxury with electric vehicle innovation,” a concept that will appeal to a wide range of consumers, from the tech-savvy youth to families looking for a safer and more economical alternative.
The automotive and tech industries are converging at an unprecedented rate, and Nepal is no exception. Events like the NADA Auto Show are becoming platforms not just for showcasing vehicles but for unveiling technological innovations that promise to transform society.
The introduction of the JY Air EV and its strategic branding are prime examples of this evolution. As Nepal looks to build its digital infrastructure and promote a green economy, the role of EVs becomes increasingly vital.
This partnership between LRR Motors and Captain Vijay Lama is a testament to the belief that technology can and should be used to create a better, more sustainable future for the nation.
It is a story of innovation, trust, and a shared vision to bring the “spirit of flight” down to the roads of Nepal, one electric vehicle at a time. The future of mobility in Nepal is electric, and with such high-profile endorsements, it looks set for a significant takeoff.