10th May 2023, Kathmandu
Digital payment promotion is the process of encouraging the adoption and use of electronic payment methods.
Such as credit/debit cards, mobile wallets, and online banking, in place of traditional cash-based transactions.
Digital payment promotion has several benefits, including greater convenience, and increased efficiency. And enhanced security for both consumers and businesses. Here are some examples of digital payment advertising methods:
- Government initiatives: Governments can promote digital payments by launching campaigns to raise awareness about the benefits of digital payments and by providing incentives to encourage the adoption of digital payment methods.
- Collaboration with banks and payment service providers: Banks and payment service providers can play a vital role in promoting digital payments by offering incentives and discounts for customers who use electronic payment methods.
- Education and awareness campaigns: Education and awareness campaigns can be conducted to inform consumers and businesses about the benefits of digital payments and to provide them with information about the different types of digital payment methods available.
- Cashback and discounts: Cashback and discounts can be offered to customers who use digital payment methods for their transactions.
- Integration with other services: Digital payment services can be integrated with other services to make it more convenient for customers to make digital payments.
- Improving infrastructure: Digital payment promotion can be aided by improving the infrastructure required for digital payments. This includes the development of point-of-sale terminals, mobile payment devices, and other hardware necessary for digital payments. Furthermore, expanding access to high-speed internet can also be crucial to promoting digital payments.
Joining Forces for a Digital Nepal: The National Reserve Bank’s Digital Payment Promotion Walkathon 2023 Sparks the Payment Industry!
Nepal Rastra Bank (NRB) recently organized the “Digital Payment Promotion Walkathon, 2023” in collaboration with major banking and payment sector stakeholders.
The walkathon demonstrated the positive influence of digital payments on the Nepalese economy and society. As well as an opportunity for industry peers to collaborate and strive toward a digitally empowered Nepal.
The Governor, Maha Prasad Adhikari, attended the occasion and emphasized the importance of digital payments in boosting financial inclusion. And promoting economic growth.
The adoption of digital payments has the potential to transform the Nepalese economy by increasing financial inclusion. Lowering payment costs, and improving financial system efficiency.
Nepal Rastra Bank (NRB) successfully held the “Digital Payment Promotion Walkathon, 2023” in collaboration with major banking and payment sector players. The event emphasized the growing momentum for digital payments in Nepal. As well as the positive impact of digital payments on the Nepalese economy and community.
The walkathon proved to be a wonderful venue for industry peers to come together, and share ideas. And work toward a common objective of creating a digitally empowered Nepal. The event highlighted the positive impact of digital payments on the Nepalese economy and society. As well as increased financial literacy in the country.
A big number of people attended the event, including officials from numerous banks, financial institutions, and payment service providers. The walkathon provided participants with an opportunity to network and learn about the newest advances in the digital payment field.
The event also highlighted the benefits of digital payments on the Nepalese economy and community. Digital payments have the potential to stimulate economic growth by increasing financial inclusion, lowering payment costs, and improving financial system efficiency.
Maha Prasad Adhikari, Governor of the National Reserve Bank, spoke about the importance of digital payments in fostering financial inclusion and promoting economic growth. He stressed the importance of stakeholder engagement in creating an enabling environment for digital payments in Nepal.
Finally, the “Digital Payment Promotion Walkathon, 2023” was a joint effort between the NRB and a variety of banks, financial institutions, and payment service providers. The event emphasized the growing momentum for digital payments in Nepal. As well as the positive impact of digital payments on the Nepalese economy and community.
The “Digital Payment Promotion Walkathon, 2023” was a huge success. And we hope to see more of these projects in the future.