Yamaha Nepal Inaugurates New Blue Square Showroom in Butwal
13th December 2025, Kathmandu
Yamaha Nepal proudly announced the grand opening of its newest Yamaha Blue Square Showroom in Butwal, operated by Bikerz Butwal Pvt. Ltd. The state-of-the-art facility marks a significant milestone in Yamaha’s nationwide expansion strategy, strengthening its premium retail footprint and elevating customer experience in the Lumbini Province.
Yamaha Blue Square Showroom Opens
The inauguration ceremony was graced by esteemed dignitaries, including Chief Guest Mr. Hiroshi Setogawa (Director, Yamaha Motor India Sales Pvt. Ltd.), Special Guest Mr. Vishnu Kumar Agarwal (Managing Director, MAW Group of Companies), YMIS Guest Mr. Rajdeep Singh Grewal San (GM – Export Marketing, Yamaha Motor India Sales Pvt. Ltd.), and Mr. Deepak Kumar Agarwal (Executive Director & CEO, MAW Rides Pvt. Ltd.), along with respected bankers, corporates, and media representatives.
The new Blue Square showroom has been designed to embody Yamaha’s global premium retail identity and features the brand’s complete 3S infrastructure—Sales, Service, and Spare Parts—ensuring a seamless, full-fledged customer experience under one roof. Equipped with trained service personnel, modern tools, and a dedicated area for genuine spare parts, the showroom promises enhanced service efficiency and superior after-sales support. “Blue” represents Yamaha’s iconic brand colour, while “Square” signifies a “One-Stop Buying Junction,” where customers can enjoy the convenience of exploring and purchasing motorcycles, scooters, accessories, apparel, and riding gear all in one place. The immersive environment reflects Yamaha’s dedication to style, advanced technology, and exceptional rider satisfaction, offering customers a truly premium retail journey.
Speaking at the inauguration, Mr Vishnu Kumar Agarwal, Managing Director, MAW Group of Companies, congratulated the Bikerz Butwal team and highlighted the significance of the Blue Square concept for Yamaha’s brand identity. He said, “Blue has always represented the spirit of Yamaha- youth, performance, fun, passion, and a strong racing DNA. The Blue Square showroom is designed to bring this spirit to life, offering a truly customer-oriented space with highly trained service staff and technicians who ensure world-class support. Beyond sales and service, Blue Square delivers enhanced hospitality and showcases the lifestyle that Yamaha stands for. It reflects not just our products, but the attitude, aspiration, and excitement that define every Yamaha rider.”
Advertisement
Adding on Mr. Hiroshi Setogawa, Director, Yamaha Motor India Sales Pvt. Ltd., congratulated the Bikerz Butwal team on the successful launch and emphasised Yamaha’s unwavering commitment to customer satisfaction. He said, “At Yamaha, Customer satisfaction has always been our top priority, and we believe that Bikerz Butwal will set a new benchmark in delivering exceptional service and premium experiences to Yamaha customers in this region. We are confident that this Blue Square showroom will uphold Yamaha’s global standards, and both Yamaha and MAW will continue to extend full support to ensure customers receive nothing but the best.”
The dignitaries present also acknowledged Yamaha’s continued efforts toward elevating customer satisfaction, strengthening brand identity, and delivering world-class service in Nepal. The Blue Square concept represents more than just a retail space — it embodies Yamaha’s lifestyle-driven philosophy, resonating with the aspirations of modern riders seeking performance, style, and trust.
Yamaha Nepal, under MAW Rides Pvt. Ltd., remains committed to advancing global standards of innovation, premium experiences, and reliable service across the country. The opening of the Butwal Blue Square showroom stands as another major stride in Yamaha’s journey to redefine mobility and riding excitement in Nepal.
For More:-Yamaha Blue Square Showroom
