Yamaha Ride the B.L.U.E.
23rd September 2025, Kathmandu
The Yamaha Ride the B.L.U.E. campaign has wrapped up, creating a buzz among motorcycle enthusiasts across Nepal.
Yamaha Ride the B.L.U.E.
This collaborative campaign with the popular television show Roadies offered significant cash discounts, making the dream of owning a new Yamaha a reality for many.
The campaign successfully combined the excitement of the show with the joy of purchasing a new bike, rewarding multiple riders with substantial discounts and an unforgettable buying experience.
A Flood of Winners and Massive Savings
The campaign saw many riders celebrate huge cash discounts. Om Bahadur Khadka was one of the top winners, securing a staggering NPR 54,000 cash discount.
His purchase from Sumitra Autoworks in Gaighat came with a pre-purchase discount of NPR 4,000 and an additional NPR 50,000 after his purchase. He is now enjoying his new ride.
Another big winner was Durganand Mandal, who also received an incredible NPR 54,000 cash discount.
Mandal bought his new Yamaha from Tirupati Auto Palace Pvt. Ltd. in Biratnagar. His discount included a before-purchase discount of NPR 4,000 and an after-purchase discount of NPR 50,000.
Pokhara, Bardaghat, and Beyond
The campaign also made a big impact in other cities. Sonika Shrestha and Rakesh Tharu both purchased their bikes from V.A.W.
Enterprises Pvt. Ltd. in Pokhara. Sonika received an NPR 53,500 cash discount, while Rakesh secured an NPR 30,000 discount. These significant savings made their new bikes even more special.
In Bardaghat, Chandrakala KC celebrated a fantastic NPR 53,500 cash discount on her new Yamaha from Shuva Laxmi Automobiles Pvt. Ltd..
Her purchase included a pre-purchase discount of NPR 3,500 and an after-purchase discount of NPR 50,000.
More Happy Customers Across Nepal
The Yamaha Ride the B.L.U.E. campaign reached riders in many locations. Ajay Chaudhary received an NPR 28,500 cash discount on his new bike from Shiva Baba Automobiles in Lalbandi.
Srijana Iwa secured an NPR 25,000 cash discount from Lumbini Auto Works Pvt. Ltd. in Gwarko.
Other lucky winners included Shova Oli, who got an NPR 23,500 discount from MAW Pvt. Ltd. in Kohalpur, and Sudip Shrestha, who received an NPR 19,000 discount from Navin Auto Centre in Kawasoti.
Additionally, Bhuma Kumari Acharya secured an NPR 18,500 cash discount from The Wheels Pvt. Ltd. in Kaushaltar, and Ashmita Rijal received an NPR 18,000 discount from MAW Pvt. Ltd. in Naxal.
Why the Campaign Succeeded
The Yamaha Ride the B.L.U.E. campaign highlights the brand’s dedication to its customers. By offering such substantial discounts and collaborating with a show as popular as Roadies, Yamaha created an event that was more than just a sales drive.
It became a celebration of riding culture and the community of passionate motorcyclists. The campaign built a strong connection with customers, turning a simple purchase into a rewarding and memorable experience.
The positive response shows how effective strategic marketing can be in benefiting consumers while also boosting brand loyalty.
Yamaha’s initiative shows how strategic marketing can directly benefit consumers while boosting brand engagement. These significant cash discounts not only made new Yamaha bikes more accessible but also built lasting goodwill with riders. The company successfully used a popular platform to reach a wide audience, making the campaign a grand success.
Yamaha’s initiative shows how strategic marketing can directly benefit consumers while boosting brand engagement.
These significant cash discounts not only made new Yamaha bikes more accessible but also built lasting goodwill with riders. The company successfully used a popular platform to reach a wide audience, making the campaign a grand success.
For more: Yamaha Ride the B.L.U.E.