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Yamaha’s ‘Ride the Blue with Roadies’ Event and Saturday Service

Yamaha Showroom open

21st September 2025, Kathmandu

Yamaha Nepal has announced a significant change to its customer service hours. The company’s official showrooms are now Yamaha Showroom open on Saturdays.

Yamaha Showroom open

This decision is a direct response to customer demand. It aims to provide greater convenience for weekend riders. The announcement coincides with the high-energy “Ride the Blue with Roadies” campaign.

This new initiative strengthens the brand’s connection with its adventure-loving youth audience. It also highlights Yamaha’s commitment to excellent Saturday service and customer satisfaction.

The brand is building on its successful Roadies partnership to attract more customers to its showrooms. This move makes it easier for customers to access sales and services without interrupting their weekday schedules.

The “Ride the Blue with Roadies” Campaign

The “Ride the Blue with Roadies” campaign is a major part of Yamaha’s marketing strategy. This collaboration with the popular reality show Himalaya Roadies is a powerful tool.

\It appeals directly to the youth market in Nepal. The campaign’s visuals feature fireworks, vibrant blue tones, and a lineup of popular Yamaha motorcycles. This includes models like the R15M, MT-15, and FZ series.

The partnership aims to combine the spirit of adventure and performance with the Yamaha brand. The campaign theme, “The Call of the Blue,” further reinforces this idea. It positions Yamaha as the brand for riders who seek excitement and freedom on the road.

Enhancing Customer Convenience with Saturday Service

The decision to offer Saturday service is a major step forward for Yamaha. Weekday schedules can be difficult for many customers.

They often face challenges in finding time for test rides, purchases, or maintenance. By opening on Saturdays, Yamaha addresses this problem directly.

This strategic move ensures that customers can visit showrooms at their convenience. They can explore the full range of Yamaha bikes and scooters.

They can also get expert advice from sales staff and technicians. This enhanced accessibility is expected to boost customer footfall and sales. It will also improve overall customer satisfaction. The company is actively focusing on creating a seamless and positive experience for every rider who walks into their showroom.

Strengthening the Brand’s Presence

The new hours and the “Ride the Blue” campaign are part of a larger strategy. Yamaha Nepal wants to strengthen its market position.

The brand has been a strong player in the Nepali two-wheeler market for years. Its reputation for quality, performance, and advanced technology is well-established.

The Roadies partnership adds another layer to this. It connects Yamaha with a demographic that values adventure and pushing boundaries. The company also offers a wide range of models. These cater to different rider segments, from daily commuters to performance enthusiasts. The models shown in the campaign—R15M, MT-15, FZ, RayZR, and Aerox—reflect this diverse portfolio.

A Commitment to Customers

Yamaha’s announcement demonstrates a clear commitment to its customers. The company understands the needs of its market. It is ready to adapt its business model to meet those needs.

The Yamaha Showroom open initiative is a practical example of this. It shows that the company is listening to its customer base. By providing a dedicated weekend service, Yamaha sets a new standard in the industry. This focus on customer-centric policies will likely attract new riders and retain existing ones.

It will also help the brand stay ahead of its competitors in the highly competitive Nepali market. The combination of a high-impact marketing campaign and improved service hours creates a powerful package. It’s a win for both the company and its riders.

For more: Yamaha Showroom open

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