Digital marketing is a digital analytics, market research, Technology, business design, and online strategy. Digital marketing is done through digital technology which is targeted, measurable and interactive market which helps to convert and leads into costumer. Its mainly assist in promoting brands, building preference and increasing sales.

Digital cannot be described without the internet; it means the global words which cannot be tolerated. It is a promotional media. Digital marketing is growing tremendously among several industries. The dealing about it by the top leading companies utilizing the different digital tools. It has the social media platform which helps the production cost.

Activities of Digital marketing

The events done by digital marketing are given below:

E-commerce marketing

Social media marketing

Content marketing

Influence marketing

E-mail Direct marketing

Campaign marketing

E-books

Search engine Optimization(SEO)

Search engine marketing(SEM)

Mainly the non-internet channels that provide digital media such as mobile phone through SMS and MMS. It can also be done through the callback and on holding mobile rings tones. The use of the digital channel is to promote market and production.