Proton e.Mas 5 “Redefine Your Everyday” TVC Campaign Launched by Jagdamba Motors

21st August 2026, Kathmandu

Discover the new “Redefine Your Everyday” TVC campaign for the Proton e.Mas 5 electric SUV in Nepal. Explore its spacious interior, RWD performance, smart storage, and top features introduced by Jagdamba Motors.

Proton e.Mas 5 Redefine Your Everyday

Jagdamba Motors, the authorized distributor of Proton vehicles in Nepal, has launched its “Redefine Your Everyday” TVC campaign for the Proton e.MAS 5, following the electric vehicle’s recent introduction to the Nepali market.

The campaign brings the idea of “Redefine Your Everyday” to life through four stories spanning work, family, creativity and travel. From a young professional navigating a defining career moment to an artist seeking space to create, friends setting out on a spontaneous journey, and a family spending time together, each story explores a different reality of modern life.

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Rather than centering the narrative on technology alone, the campaign shows how the e.MAS 5’s space, comfort, and versatility fit into these everyday experiences. At its core is a simple idea: meaningful change does not always have to be dramatic. Sometimes, redefining everyday life begins by making the moments we already live a little better.

The campaign follows strong customer interest and bookings for the e.MAS 5 at the NAIMA Mobility Expo 2026. Available in Prime and Premium variants, the model features rear-wheel drive, G-Traction control, 32 storage compartments, a 70-litre front trunk, a 14.6-inch FHD touchscreen, and Vehicle-to-Load (V2L) capability.

Following the release of the master film, four shorter films focusing on each story will be rolled out across Proton Nepal’s digital platforms in the coming weeks.

For more: Proton e.Mas 5 Redefine Your Everyday