CG Brewery Launches New Premium Beer ‘Thamel’ in Nepalese Market

18th September 2026, Kathmandu

CG Brewery has officially expanded its portfolio with the launch of a new premium dry-hopped lager named ‘Thamel’ in the Nepalese market.

Premium Beer Thamel Launched

Inspired by Kathmandu’s iconic tourist hub and vibrant nightlife center, the new beer aims to bottle the unique energy, atmosphere, and culture of the famous destination.

What Makes ‘Thamel’ Beer Unique?

According to CG Brewery, Thamel is crafted using an advanced dry-hopping process, where hops are introduced to the brew after fermentation. This specialized technique offers several distinct characteristics:

• Enhanced Aroma: Delivers refreshing floral and citrus fragrance notes.

• Balanced Flavor: Keeps bitterness relatively low for a smooth drinking experience.

• Crisp Finish: Positioned as a crisp, refreshing lager with a clean finish.

  Advertisement

  

Pricing and Availability

The newly launched premium lager is available in two standard bottle sizes at competitive price points:

• 650 ml Bottle: Rs. 450

• 330 ml Bottle: Rs. 230

The new beer’s name and packaging are inspired by Thamel, Kathmandu’s popular tourist and nightlife destination. Baibhav Sharma, CEO of Thamel Beer, said the company aims to capture the atmosphere, energy, and experience associated with Thamel through the new brew.

In its initial rollout phase, Thamel Beer is available at selected outlets across major cities, including Kathmandu, Pokhara, Butwal, Bhairahawa, and Dharan. CG Brewery has announced plans to scale up distribution and expand availability nationwide in the near future.

For More: Premium Beer ‘Thamel’ Launched