CG And Bikaji Partnership To Revolutionize Nepal’s Snack Industry With Local Production And Global Flavors

25th July 2025, Kathmandu

In a significant move poised to redefine Nepal’s burgeoning snack food market, Chaudhary Group (CG), the nation’s premier multinational conglomerate, has officially announced a strategic partnership with Bikaji Foods International, a globally recognized Indian snack brand.

CG Partnership Bikaji

This groundbreaking collaboration will see the establishment of a 50-50 joint venture, dedicated to the local production of Bikaji’s acclaimed range of premium snacks, including its popular bhujia, namkeen, papad, and packaged sweets, right here in Nepal. This exciting development marks a pivotal moment for both companies and promises to deliver high-quality, authentic flavors closer to Nepali consumers while simultaneously bolstering the domestic economy.

The joint venture signifies a deep commitment from both CG and Bikaji Foods to invest equally in a state-of-the-art manufacturing facility within Nepal. With production slated to commence soon, this localized approach is designed to ensure faster market access, optimize supply chains, and ultimately make these beloved snacks more accessible and affordable for the Nepali populace. The synergy between CG’s extensive local expertise and distribution network and Bikaji’s renowned product excellence and brand reputation is set to create a formidable force in the Fast-Moving Consumer Goods (FMCG) sector.

Statements from Visionary Leaders

Varun Chaudhary, the astute Managing Director of CG Corp Global, expressed profound optimism about this strategic alliance. “This partnership,” he stated, “reaffirms CG’s unwavering vision to not only introduce but also expand world-class brands within Nepal. Beyond the immediate business objectives, this collaboration will play a crucial role in creating substantial employment opportunities, strengthening our domestic supply chain, and significantly energizing Nepal’s overall food manufacturing sector. Our overarching goal is to seamlessly integrate the rich, diverse flavors of India into the everyday lives of Nepali consumers, offering them premium quality and authentic taste.”

Echoing this sentiment, Deepak Agarwal, the dynamic Managing Director of Bikaji Foods International, highlighted Nepal’s strategic importance in Bikaji’s global expansion roadmap. “This partnership represents a major milestone in Bikaji’s journey towards establishing a stronger international footprint,” Agarwal commented. “CG’s unparalleled market leadership and profound understanding of local consumer dynamics will be instrumental in our ability to deliver high-quality, accessible products meticulously tailored to Nepali tastes. More than just a commercial endeavor, this joint venture is also deeply committed to empowering local communities, fortifying the supply chain ecosystem, and ultimately elevating Nepal’s food system to new heights.”

Tapping into Nepal’s Rapidly Expanding FMCG Landscape

Nepal’s FMCG sector is currently experiencing a period of remarkable growth, presenting immense potential for strategic investments. With a vibrant population of approximately 30 million and a rapidly expanding urban consumer base, the market is witnessing an impressive annual growth rate of 20 percent, with an estimated valuation exceeding USD 1 billion. This robust growth trajectory underscores the timely nature of the CG-Bikaji partnership, positioning them perfectly to capitalize on the increasing demand for quality packaged snacks.

The combined strengths of Bikaji’s established brand trust and product innovation, coupled with CG’s profound local market insights, expansive distribution network, and deep consumer understanding, are expected to yield substantial long-term impacts on Nepal’s snack food landscape. This collaboration promises to introduce a new era of snack consumption, characterized by variety, quality, and accessibility for Nepali consumers.

Catalyzing Employment and Economic Development

A cornerstone of this joint venture is CG’s leadership in the development of a cutting-edge manufacturing and packaging facility within Nepal. This ambitious initiative is projected to generate a significant number of both direct and indirect employment opportunities, providing livelihoods and fostering skill development within the local workforce. Furthermore, it will actively encourage local entrepreneurship and strengthen domestic supply chains, creating a ripple effect of economic benefits throughout the country.

A key benefit of local production is the ability to offer products that are not only clean and affordable but also culturally aligned with authentic Nepali tastes. This move is also anticipated to contribute significantly to Nepal’s broader economic aspirations, particularly its goal of emerging as a strong player in regional food exports. Both Chaudhary Group and Bikaji Foods International have explicitly committed to fostering innovation, empowering communities through sustainable practices, and making meaningful contributions to Nepal’s ongoing economic and industrial growth.

About the Collaborating Giants

Chaudhary Group (CG) holds the prestigious distinction of being Nepal’s first multinational conglomerate. With an expansive global presence, the group operates over 200 businesses across 35 countries. Its diverse portfolio spans critical sectors including FMCG, hospitality, education, infrastructure, automotive, and finance. CG is globally renowned for its iconic Wai Wai noodles, a brand that has achieved widespread international recognition.

Bikaji Foods International, founded in 1993 and headquartered in Bikaner, India, has rapidly ascended to become India’s third-largest FMCG snack brand. Its comprehensive product portfolio includes a wide range of bhujia, namkeen, sweets, papad, and even frozen foods. Bikaji’s commitment to authentic flavors and quality has led to its products being exported to over 25 countries, enjoyed by millions of consumers worldwide.

This powerful alliance between CG and Bikaji Foods is set to create a dynamic force in Nepal’s snack industry, bringing global standards of quality and taste while simultaneously empowering the local economy and creating new opportunities for growth and innovation. The forthcoming locally produced Bikaji snacks are eagerly awaited by Nepali consumers, marking a new chapter in the nation’s culinary landscape.

For More: CG Partnership Bikaji