Citizens Bank International Enhances Financial Literacy and Community Support Across Nepal
17th July 2026, Kathmandu
Citizens Bank International Limited has successfully executed a major series of financial literacy and corporate social responsibility initiatives throughout all seven provinces of Nepal during the fiscal year 2082/83.
Citizens Bank’s Financial Literacy Enhancement
This expansive campaign directly benefited approximately 10,000 individuals across the country. By utilizing its extensive network of 148 branches at the time of the program, the bank managed to deliver essential financial education to diverse communities.
The nationwide initiative reflects the dedication of the bank to fostering economic empowerment and social development. Through targeted training and community support, Citizens Bank continues to position itself as a socially responsible institution that prioritizes the financial well-being of the population alongside its corporate growth.
Target Groups and Core Focus Areas of the Financial Literacy Campaign
The primary objective of the financial literacy programs was to equip citizens with the knowledge required to make informed financial decisions. The bank specifically designed its curriculum to meet the unique needs of various segments of society.
The educational programs targeted several key groups across the seven provinces, including the following categories.
- Women entrepreneurs and homemakers seeking financial independence.
- Students learning the basics of saving and money management.
- Local farmers looking to optimize their agricultural finances.
- Daily wage laborers aiming to secure their earnings.
- Prospective migrant workers preparing for foreign employment.
Throughout the sessions, participants received valuable guidance on the importance of utilizing formal banking channels for cash transactions and sending remittances. Additionally, the bank placed a strong emphasis on digital banking safety, teaching participants how to protect their financial data from fraud while navigating modern digital tools.
Corporate Social Responsibility and Impactful Community Support
In tandem with its financial literacy efforts, Citizens Bank International Limited reinforced its commitment to local communities through impactful corporate social responsibility initiatives. These activities focused heavily on uplifting community schools and improving local health centers.
A notable example of this community support took place in the remote Humla region, where the Sarkegad Branch of the bank stepped in to assist underprivileged students.
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The specific impacts of the corporate social responsibility activities included the following achievements.
- Distribution of school uniforms to underprivileged children.
- Provision of warm sweaters to protect students from harsh weather.
- Direct support for 196 students from early childhood education through Grade 8.
- Targeted assistance at Shree Himjyoti Secondary School in Humla.
By addressing these immediate material needs, the bank helped create a more comfortable learning environment for children living in remote and economically challenged areas of Nepal.
Driving Digital Banking Innovation and Modern Financial Services
Beyond community outreach, Citizens Bank International Limited continues to focus heavily on expanding its digital banking innovations. The bank introduced several cutting edge services designed to make banking more accessible, secure, and efficient for its rapidly growing customer base.
The latest digital products and services highlighted by the bank include the following innovations.
- Citizens PhonePe Credit Card which stands as the first virtual credit card in Nepal created in partnership with PhonePe.
- Citizens Gen-G Savings Account tailored specifically for the younger generation.
- Citizens Digi Bank which acts as a fully integrated online banking platform.
- Freelancer Savings Account designed for independent professionals and gig workers.
- Mobile-based CRN and C-ASBA services for simplified share market investments.
- Cross Bank Teller QR cash payment service for seamless transactions.
An Overview of Citizens Bank Growing Network and Reach
Through continuous expansion and technological adoption, Citizens Bank International Limited has built a massive infrastructure to support the population of Nepal. The financial institution now serves more than 2.045 million customers, providing them with reliable banking solutions.
The current operational network of the bank spans across 61 districts of Nepal and includes the following touchpoints.
- A total of 200 fully operational branches.
- An extensive network of 169 ATMs for easy cash access.
- Three strategically located extension counters.
- A total of 42 branchless banking units for remote areas.
This robust network ensures that both urban and rural populations have access to formal financial services, driving financial inclusion further across Nepal.
