14th November 2021, Kathmandu
Daraz set a new sales record during the 4th edition of 11.11, serving 7 lakh Nepali online shoppers on the platform within 24 hours. 11.11 generated more than NPR 36 crore of sales making it Nepal’s biggest one-day shopping event ever.
Within the first hour of the campaign launch, products worth NPR 6 crore were sold, a 130% increase over last year’s first-hour achievement.
The campaign further witnessed more than 50% of sales through online pre-payment via wallet and bank card, again topping last year’s record.
From the thousands of businesses who generated sales during 11.11, 55% signed up on Daraz during the pandemic, a result of the company’s ongoing efforts to uplift businesses particularly small and medium enterprises (SMEs) over the last 1 and a half years.
Bjarke Mikkelsen, CEO, and Founder of Daraz Group said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business.”
With the first 11.11 order delivered at 8 am of the same day, the company is now fully focused on delivering every single order across 47 cities with more than 1,000 additional delivery riders hired for the campaign along with its 7 logistics partners.
Speaking on the sale’s success, Lino Ahlering, MD of Daraz Nepal, said, “We are extremely glad to achieve such a milestone with all our partners.
I also want to really thank all our customers for their immense trust and loyalty. 11.11 is the outcome of a full year of hard work and it’s a moment of pride for all of us to host such a record-breaking campaign. Now our entire focus is on ensuring our customers around the country are getting their orders as fast as possible.
With the significant investments undertaken into our logistics infrastructure, we are very confident that we will deliver on our promises, making it not only the biggest 11.11 but also the one with the best experience so far.”
Following the grand success of 11.11, Daraz has announced that it will bring many of the most popular 11.11 offers and different brand highlights over the next week for shoppers who may have missed out on the biggest one-day sale.