4th November 2021, Kathmandu
Bhai Tika, the most cherished day of Tihar, is celebrated on the premise of love, puja, beautiful hues, flowers, and delicacies prepared especially for one’s brother.
The merry day perfectly wraps up the festival of lights with feelings of love and renewal of the brother-sister bond. However, for some, Tihar is no longer as shiny as it once used to be.
With many Nepalese now choosing to work and live abroad, many brothers are left with empty foreheads and countless sisters have no one to put tika on.
Thankfully, technology has proved to be a two-way street. While Social Media feed full of pictures of families celebrating the festival together heightens the sense of loss, the same social media is now creating many opportunities to create elevated virtual experiences with loved ones.
Esfera Brandings has created Bhaitika AR Filters on Instagram and Facebook that enables you to wear the seven-hue tika of Bhaitika at a touch of your fingers.
Link to Facebook Filter: Click Here
Link to Instagram Filter: Click Here
With the filter, you can take a snapshot of yourself with the Tika and share it with your friends and followers on your Facebook and Instagram.
You can also save the filter as below and use the filter while video calling your siblings on Instagram.
Esfera has also built a collage-creating engine where you can access the links to the filters, upload your photos with the Tika filter, and get a photo collage to share a snapshot of your Tadha ko Tihar with your dear brothers and sisters.
Cheers to the humans in your life who are your arch-nemesis, your best friend, and your guardian.
Celebrate भाईटिका alongside your siblings virtually with Esfera’s AR experience.
Try at Click Here.