12 September 2024, Kathmandu
Eveready Expands into Nepal with Purpose-Driven Innovations; Launches Ultima Alkaline Batteries and Siren Torch
- Eveready has introduced the Ultima Alkaline Batteries and DL 102 Siren Torch in Nepal, showcasing the brand’s commitment to innovation, safety, and societal impact, particularly empowering women through accessible safety tools.
- The new Ultima Alkaline Batteries offer up to 800% longer-lasting power for high-drain devices like toys, video games, and medical equipment, reinforcing Eveready’s focus on delivering superior performance through advanced technology.
- The Siren Torch, launched under the #AwaazUthauneShakti campaign, emphasizes the need for safety and security for all, especially women, led by the deaf and verbally challenged community, making the product a powerful symbol of empowerment and safety.
Eveready Industries India Ltd, a leading player in Nepal’s battery and flashlight market, unveils its latest innovations: the new and improved range of Ultima Alkaline batteries and the ground-breaking DL 102 Siren Torch.
Eveready Expands in Nepal
These launches underscore Eveready’s commitment to excellence, innovation, and societal impact, particularly in empowering women with enhanced safety tools. The products were revealed during a press conference at The Hyatt Palace in Kathmandu, marking Eveready’s strategic expansion and dedication to serving the Nepal market with purpose-driven, high-quality solutions that enhance everyday life and promote personal safety.
Through its dynamic “Khelincha ta Sikincha” campaign, Eveready introduced the Ultima Alkaline Batteries, highlighting how children’s play fosters essential life skills like friendship, sharing, and compassion, beyond just fun. Reflecting Eveready’s commitment to innovation, the new Ultima range offers impressive power capabilities, with AA/AAA batteries delivering 400% longer performance and the Ultima Pro offering 800% extended life. Designed for high-drain devices such as toys, video games, and medical equipment, these batteries are a testament to Eveready’s excellence in Alkaline Technology.
Additionally, Eveready DL 102 Siren Torch, launched with the brand’s #AwaazUthaneShakti” campaign—led by deaf and verbally challenged individuals—embodies Eveready’s purpose-driven innovation. Compact yet powerful, it features a 100-decibel SOS alarm, USB Type-B charging, and versatile lighting modes. Designed to empower users in critical moments, the torch highlights the brand’s commitment to accessible safety for all. Priced at INR 225, it reinforces Eveready’s commitment to accessible, life-enhancing safety solutions for all.
Mr. Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlight) of Eveready Industries India Ltd stated, “The launch of these products in Nepal marks Eveready’s strategic expansion and commitment to serving the Nepal market with innovative, cutting-edge solutions promoting long-lasting power and safety. Our Ultima Alkaline Batteries, with 400% to 800% longer life, are perfect for high-drain devices, while the Eveready Siren Torch is more than just a product; it is a symbol of safety, empowerment, and the ability to raise one’s voice in critical moments. Both innovations reflect our dedication to enhancing daily life and personal safety, offering superior performance to meet our consumers’ evolving needs.”
Both products showcase Eveready’s dedication to environmental and societal responsibility, with the Ultima batteries featuring eco-friendly composition free of Mercury, Lead, and Cadmium, and the Siren Torch which is an invention empowering women to raise their voices and ensure their safety.
About Eveready Industries India Limited:
About Eveready Industries India Limited: With a legacy spanning over a century, Eveready Industries India Ltd. (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red.” The pivotal year also witnessed the introduction of Eveready’s cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.
At the heart of Eveready’s innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today’s consumers. Eveready’s steadfast dedication to providing top-tier quality and reliability has positioned the company as India’s No. 1* battery and flashlight brand.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.
Eveready’s commitment to excellence extends beyond product development. With manufacturing facilities strategically located across six locations in India and equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready’s facilities adhere to stringent quality (ISO 9000), environmental (ISO 14000), Occupational Health & Safety standards (ISO 45000), and Energy management system (ISO 50000), reflecting its dedication to sustainability and responsible manufacturing.
Backed by a Research and Development (R&D) facility approved by the Indian National Accreditation Board for Testing and Calibration, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.
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