FREEMANS Brand Ambassador Dipendra Singh Airee to Drive Nepal Expansion
31st October 2026, Kathmandu
FREEMANS appoints Nepal cricket star Dipendra Singh Airee as its Brand Ambassador in Nepal
FREEMANS, the pioneer and one of the largest manufacturers of measuring tools in the Indian subcontinent, has announced the appointment of Dipendra Singh Airee, one of Nepal’s leading cricketers, as its Brand Ambassador for the Nepal market.
The association marks an important milestone in FREEMANS’ journey in Nepal as the brand strengthens its presence and moves towards becoming a leading brand deeply committed to the Nepalese market. Through this partnership, FREEMANS aims to build stronger connections with consumers, retailers, and channel partners across Nepal, while driving awareness and demand for its growing portfolio of measuring tapes, Power tools, and hand tools.
Known for his versatility, consistency, and competitive spirit, Dipendra Singh Airee embodies the qualities FREEMANS believes align closely with its brand philosophy—precision, performance, reliability, and determination. His strong connection with cricket fans across Nepal makes him an ideal partner for FREEMANS as the brand looks to engage with a wider consumer and trade audience.
Commenting on the association, Sahil Nayar, Executive Director, FMI Limited (FREEMANS), said, “Nepal is an important and strategic market for FREEMANS, and our ambition goes beyond simply making our products available here. We want FREEMANS to be recognised as a brand that understands Nepal, is committed to the market and actively contributes to the growth of our channel partners and customers. Dipendra Singh Airee is a strong representation of the new-age Nepal — ambitious, hardworking and performance-driven. We are delighted to welcome him to the FREEMANS family and look forward to building a meaningful and long-term association.”
Dipendra Singh Airee said, “I am delighted to be associated with FREEMANS. It is a brand known for its quality, precision and reliability, and I am excited to be part of its journey in Nepal. I look forward to working with FREEMANS and helping connect the brand with consumers and businesses across Nepal.”
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The appointment comes as FREEMANS continues to expand its portfolio beyond measuring tapes into Spirit Levels, Measuring Wheels, Hand Tools, Precision Measuring Tools, Digital Measuring Tools and Power Tool Accessories, offering a comprehensive range of solutions for professionals, tradesmen and consumers.
With a strong distribution network and an established presence across international markets, FREEMANS is now focused on deepening its engagement in Nepal and building a stronger ecosystem of dealers, retailers and end consumers. The partnership with Dipendra Singh Airee is expected to play a key role in this journey by bringing together the trust of a well-established tools brand and the passion and reach of one of Nepal’s most recognised sporting personalities.
About FREEMANS
FMI Limited is the pioneer and one of the largest manufacturers of measuring tools in the Indian subcontinent. Founded in 1950, the company has built the FREEMANS brand over more than seven decades and today offers an extensive portfolio of Measuring Tapes, Spirit Levels, Measuring Wheels, Hand Tools, Precision Measuring Tools, Digital Measuring Tools and Power Tool Accessories.
FREEMANS products are available across more than 60 countries worldwide. The company has consistently focused on innovation, quality and precision, and has established itself as a trusted name among professionals, tradesmen and consumers.
FREEMANS is a registered trademark of FMI Limited.
