Hong Kong’s Green Solution: Evolve™ for Sustainable Pest Management

Hong Kong’s Green Solution
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4th November 2024, Kathmandu

As Hong Kong grapples with an escalating rodent population, a groundbreaking, eco-friendly solution has emerged. Evolve™, a non-lethal rodent control product, offers a humane and sustainable approach to curbing rodent infestations.

Hong Kong’s Green Solution 2024

Developed by the U.S.-based leader in animal pest fertility control, SenesTech, Inc. (Nasdaq: SNES), Evolve™ limits rodent reproduction rather than relying on harmful poisons or traps. Here’s how Evolve™ is setting a new standard in rodent management across Hong Kong.

Evolve™: A Humane Alternative to Traditional Rodent Control

Evolve™ is unique in its approach to pest management, restricting rodent fertility to manage infestations at the root. This revolutionary solution, introduced in Hong Kong as an approved pesticide by the Agriculture, Fisheries, and Conservation Department, addresses the city’s surging rodent issues in a safe, effective, and environmentally responsible way. By opting for Evolve™, businesses and homeowners can tackle rodent problems without endangering pets, wildlife, or the ecosystem.

Key Features of Evolve™: Non-Toxic, Effective, and Environmentally Friendly

Unlike conventional methods that rely on toxic baits, Evolve™ soft bait has earned the “minimum risk” designation from the U.S. Environmental Protection Agency (EPA), exempt under FIFRA 25(b). This label underscores Evolve™’s low-risk profile for humans and non-target species while effectively curbing rodent populations. Since its U.S. launch, Evolve™ has expanded to include both rat and mouse control products, making it adaptable to various pest control scenarios.

Exclusive Distribution in Hong Kong by Fruit Tree Limited

In Hong Kong, Evolve™ is exclusively distributed by Fruit Tree Limited, a leading pest control provider recognized for its expertise in sustainable pest solutions. Fruit Tree Limited has long partnered with the Food and Environmental Hygiene Department (FEHD) to ensure products meet high safety and efficacy standards.

Francisco Pazos Alvarino, Director of Fruit Tree Limited, expressed his enthusiasm: “Evolve™ represents the future of rodent control, aligning with our mission to deliver sustainable, effective solutions.”

Addressing Hong Kong’s Growing Rat Problem

Hong Kong faces a severe rodent challenge, with an estimated 2.5 million rats. The FEHD recently reported a 24% increase in captured rodents, totaling 70,000 live rats in one year. However, traditional pest control methods often fall short in the face of rapid reproduction rates. Research reveals that a single rat pair can yield up to 15,000 offspring annually. Conventional traps and poisons may offer temporary relief but do little to curb population growth. Evolve™ takes a proactive approach, offering long-term, fertility-based control.

In New York, where an independent rat control department is piloting Evolve™, early results indicate promising outcomes in managing urban rodent populations. Hong Kong is now the first international city to implement this revolutionary solution, marking a milestone in global pest control.

Strategic Expansion: Targeting B2B and Consumer Markets

Fruit Tree Limited aims to reach diverse sectors, initially offering Evolve™ Rat and Evolve™ Mouse products in 1.5 lb, 3 lb, and 6 lb packages through authorized distributors Chinchex Limited and NoBedBugs-hk. With potential expansion into Mainland China, Evolve™ is set to make a substantial impact across the region.

Evolve™’s Impact on Integrated Pest Management Programs

Studies indicate that integrating Evolve™ into existing pest control programs can reduce rodent populations by up to 90%. By focusing on fertility control, Evolve™ enhances the effectiveness of current methods, reducing the need for traditional traps and poisons while decreasing overall costs associated with pest control.

Joel Fruendt, CEO of SenesTech, Inc., explains, “Evolve™ isn’t just about controlling the rodent population. It’s about reclaiming our spaces and enhancing the quality of life in urban environments.”

About Fruit Tree Limited and SenesTech, Inc.

Fruit Tree Limited specializes in advanced pest control solutions, prioritizing environmental sustainability and research-driven innovation. Committed to serving residential and commercial clients, Fruit Tree Limited has positioned itself as a trusted name in pest management across Hong Kong.

SenesTech, Inc. pioneers humane pest control solutions. The company’s mission is to advance global health by developing safe, effective fertility control products for pest populations. Evolve™ exemplifies their commitment to creating humane, sustainable urban environments.

For more information: Hong Kong’s Green Solution 2024


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