Generally, in a country like Nepal, it is still so hard to found a female entrepreneur grabbing much success. Finally, here is someone that can be an inspiration to thousands of girls who are aiming to become an entrepreneur.
ICT frame features the story behind the success of Nikita Shrestha CEO/Co-Founder of Urban Girl.
How did you get an inspiration to start Urban Girl?
I used to be amazed whenever I looked at the international online store, a single click, and goods in your hand. There was no proper online store in Nepal when I used to look at those online stores. When I discerned that there is no adequate availability of online stores in Nepal I got an inspiration to launch Urban Girl (UG).
How tough was it to run an online shopping?
Indeed it was a very tough job at the beginning. We faced significant challenges to create a market for online shopping as there was no good market for it. Still, we are trying to grow the market.
Why are people reluctant about online shopping?
First of all, it is a very new thing in the market, and people are inconvenient to adapt it. People do not want to change the traditional market because in Nepal there are still so many people who do not believe in business that operates through computers and the internet. Lack of trust towards the product is one of the primary reasons for not buying goodies from an online platform.
How did the idea of selling cake through online stroked in your mind?
Many of our customers from a foreign land were sending gifts marking different occasions to their friends and relatives. We analyzed and thought about different kinds of presents that can be best for any types of opportunity. In the process, we found a cake as the best option for any type of ceremony. We asked our customers regarding the idea of cake, everyone showed a positive response, and then we tied up with local bakeries and started operation cake.
Would you like to say anything for the youth?
Youths have been doing an immensely good job regarding startup and entrepreneurship. Children should be actively engaged in enhancing and exploring their skill because the land of Nepal has got a tremendous amount of opportunity.
About UG Bazaar
UG Bazaar, an online marketing store, was established in December 2012 with a vision to revolutionize online shopping in Nepal. Till date, the store has served over 6000 customers.
