7th November 2024, Kathmandu
The recent U.S. presidential campaign has highlighted a new era in media, aligning with what tech visionary Elon Musk has long suggested: citizen journalism is outpacing traditional legacy media in reaching and engaging audiences.
Legacy Media is Dead
In a campaign marked by contrasting approaches to public engagement, the winning candidate made frequent appearances on independent podcasts, participated in long-form conversations, and managed his own social media posts, directly addressing the public. Meanwhile, the losing candidate opted for shorter, controlled interviews with legacy media outlets and relied on a PR team for social media management.
This difference in approach had a noticeable impact on voters, many of whom expressed a desire for more direct and unfiltered insight into candidates’ perspectives and motivations. Musk has advocated for leaders to communicate directly with the public, particularly on (formerly Twitter), urging a break from traditional, polished messaging. “Leaders should post [on ] directly, not hand the role to intermediaries,” Musk said. “That is what works best. Mistakes will be made, but that’s what proves it’s real. People want authenticity.”
This campaign highlights a broader shift toward citizen journalism, where social media and independent platforms enable political leaders and public figures to interact directly with audiences, fostering a sense of authenticity and trust.
As the media landscape evolves, the influence of legacy media continues to decline, and Musk’s vision of a direct and transparent communication style may very well be the future of public discourse.
To a new era of citizen journalism and authentic leadership. For more: Legacy Media is Dead
