FWEAN Launches ‘Ma Udhyami’ Trademark & National Women’s Exhibition
15th October 2026, Kathmandu
Discover how FWEAN’s new ‘Ma Udhyami’ collective trademark empowers over 100 female entrepreneurs in Nepal through nationwide branding, quality standards, and trade exhibitions.
In a landmark initiative aimed at strengthening women’s economic independence, the Federation of Women Entrepreneurs’ Associations of Nepal (FWEAN) has officially introduced the collective trademark ‘Ma Udhyami’ (“I am an Entrepreneur”). The launch was marked alongside the announcement of a large-scale national exhibition featuring products created exclusively by women-led and women-owned businesses.
Announced during a press conference at Heritage Garden in Sanepa, Lalitpur, this unified branding strategy marks a major step forward for local handicraft, agricultural, and small-scale manufacturing industries across Nepal.
What is the ‘Ma Udhyami’ Collective Trademark?
Granted by the Government of Nepal, the ‘Ma Udhyami’ collective trademark acts as a single, trusted seal of quality for products manufactured by female entrepreneurs across all 77 districts.
Core Objectives of the Brand
Unified Market Identity: Creating a single recognizable brand for diverse products crafted by women.
Consumer Trust & Quality Control: Ensuring products meet strict quality benchmarks before receiving authorization to display the logo.
Enhanced Visibility: Helping local cottage industries transition from informal sales into structured national and international markets.
Highlights of the Upcoming ‘Ma Udhyami’ Trade Exhibition
To showcase the depth of local innovation, FWEAN is bringing together entrepreneurs from across the country for a massive product exhibition.
100+ Stalls & Exhibitors: Featuring over 100 women-led micro, small, and medium enterprises (MSMEs) and exporters.
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Focus on Local Raw Materials: Priority is given to sustainable value chains utilizing native raw materials.
Featured Product Categories:
Textiles & Apparel: Natural fiber products and traditional Dhaka weaving.
Handicrafts & Decor: Handmade paper goods, carpets, metal sculptures, and artisan jewelry.
Agro-Goods: Organic foods, tea, spices, and processed agricultural items.
Strategic Policy Advocacy & Long-Term Vision
FWEAN, which has championed female empowerment for over 23 years, is leveraging the ‘Ma Udhyami’ movement to lobby for systematic policy changes at local, provincial, and federal government levels:
| Area of Impact | Key Initiatives & Goals | ||
| Government Procurement | Advocating for priority government purchasing policies for ‘Ma Udhyami’ certified goods. | ||
| Industrial Infrastructure | Budget lobbying for dedicated Industrial Villages (Udhyog Gram) and permanent exhibition hubs. | ||
| Skill & Capacity Development | Securing public funding for quality assurance training and cross-border learning visits. | ||
| Global Market Access | Strategic support in export packaging, branding, and international trade fairs. |
“The ‘Ma Udhyami’ campaign goes beyond a standard trade fair. It is a collective movement to promote unity, quality standardisation, and economic self-reliance for Nepali women,” highlighted FWEAN leadership.
Why Collective Branding Matters for Nepal’s Economy
For small-scale women producers in rural Nepal, individual branding, packaging, and marketing present major financial hurdles. By uniting under the ‘Ma Udhyami’ umbrella, entrepreneurs gain instant credibility, access to broader distribution networks, and collective bargaining power.
As the initiative grows, FWEAN hopes to turn ‘Ma Udhyami’ into an internationally recognized symbol of sustainable, ethically produced Nepali craftsmanship.
For more: Ma Udhyami Trademark
