3rd April 2023, Kathmandu
Mountain Dew® has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of Nepal to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew® today unveiled its new film featuring brand ambassador, Anoop Bikram Shahi.
With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning across its consumers in Nepal.
The high-octane film begins with the megastar Anoop gearing up to perform a never-done-before freefall stunt in a cargo plane from a supremely high-altitude while being televised across live television.
As his crew points at the risk quotient of the stunt, we see a seemingly worried Anoop as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew® and takes the challenge head-on and emerges victorious.
The film is a reiteration of Mountain Dew®’s belief that in the face of any challenge, there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that sets the real heroes apart from the rest.
Speaking on the campaign, Anuj Goyal, Associate Director, Nepal Region, PepsiCo, said, “With our ‘Darr Ko Agadi Jeet Cha’ philosophy, Mountain Dew has always saluted the spirit of risk takers and encouraged the audience to achieve success by fighting their fears head-on, despite the difficult challenges. Through our new thrilling and high-octane TVC, Mountain Dew aims to reiterate that real heroes are those who face their challenges boldly and emerge as winners.
We are thrilled to associate with Anoop, once again, who embodies Mountain Dew’s philosophy in its true essence. We are optimistic that our consumers and Anoop’s fans will resonate with this belief of ‘Darr Ko Agadi Jeet Cha’ with Mountain Dew.”
Speaking about his experience of shooting the TVC, brand ambassador Anoop Bikram Shahi said, “It was a rip-roaring experience to shoot this exciting new TVC for Mountain Dew.
As always, it is a pleasure to be associated with such as iconic brand and endorse a philosophy I deeply echo, which is ‘Darr Ko Agadi Jeet Cha’. I am confident that the new campaign will inspire the youth of Nepal and instill in them with the belief that they can fight their fears head-on and rise to victory – no matter how big or small the hurdles may be.”
The new Mountain Dew® campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
