NPL Becoming a Global Brand for Nepal: Senior Sports Journalists Share Insights
24th October 2026, Kathmandu
Senior sports journalists highlight how the Nepal Premier League (NPL) is transforming into an international brand, boosting Nepal’s economy, tourism, and sports culture.
Senior sports journalists in Nepal have expressed that the Nepal Premier League (NPL) is rapidly evolving into a global brand for the nation. Ahead of the third edition scheduled to take place at the TU International Cricket Ground in Kirtipur, experts highlighted the league’s potential to elevate Nepali cricket and enhance its global presence.
The third edition of the tournament brings technical refinements, heightened participation from top foreign players, and unprecedented commercial expansion.
Senior Sports Journalists Share Their Perspectives: Mukunda Dahal: “Highlighting Nepal’s Cricket Potential to the World”
Senior sports journalist Mukunda Dahal noted that the NPL shines a spotlight on the future of Nepali cricket and its global possibilities.
Reflecting on his early career around 1995–96, Dahal recalled cricket matches being organized at Tundikhel, notably the Rameshwar Bhattarai Memorial Cricket Tournament, whose final was played at Dasarath Stadium. That event drew international officials from the ICC and ACC, demonstrating local passion for cricket and paving the way for Nepal’s ICC Associate status.
“The NPL today is an attractive, modern evolution of those early efforts. It has captured global attention, highlighting the caliber and future of Nepali cricket while positively impacting the national economy.” — Mukunda Dahal
Prakash Timsina: “An Emerging Brand for Nepali Sports”
Prakash Timsina emphasized that the NPL is transitioning into a hallmark brand not just for cricket, but for Nepali sports as a whole.
He pointed out that the league has successfully created a framework to attract corporate sponsors and investors, thanks to active leadership from the Cricket Association of Nepal (CAN) and government support for infrastructure, such as stadium lights and seating.
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“Reaching its third edition, the NPL has proven that professional T20 cricket can thrive in Nepal. It has expanded both technically and in terms of international player participation.” — Prakash Timsina
Niranjan Rajbanshi: “A New Identity Alongside Everest and Buddha”
Journalist Niranjan Rajbanshi compared the global impact of the NPL to premier franchise leagues worldwide, stating that its influence extends far beyond sports into tourism and publicity.
He highlighted how top international cricketers competing in Nepal generate organic global coverage, boosting sports tourism and driving financial growth for players and sponsors alike.
“Just as Mount Everest and the birthplace of Lord Buddha define Nepal globally, the NPL is becoming a powerful new national identity. It is proving that players can build sustainable, professional careers through cricket in Nepal.” — Niranjan Rajbanshi
Ajay Fuyal: “Accelerating Professionalism with Financial Transparency”
Ajay Fuyal agreed that the NPL has put Nepali cricket on a fast track toward professional sports management over the past two years. However, he cautioned that rapid expansion requires strict governance.
Fuyal stressed the importance of financial transparency and legal compliance to ensure the tournament’s long-term sustainability and credibility.
“The NPL is accelerating Nepali cricket at high speed. Managing financial transparency and legal frameworks effectively will ensure that this league remains a sustainable platform on the world stage.” — Ajay Fuyal
Key Takeaways
Economic & Tourism Boost: The presence of high-profile foreign players promotes sports tourism and provides free publicity for Nepal.
Sponsorship Revolution: The NPL has created an unprecedented surge in corporate sponsorships and player earnings.
Future Sustainability: Experts emphasize that maintaining transparency and strong legal foundations will secure NPL’s position as a premier sports brand.
For more: NPL Becoming Global Brand
