Paincho Pasal Celebrates 11th Anniversary: Driving Nepal’s Rural Economy
30th December 2025, Kathmandu
The backbone of Nepal’s prosperity lies in its villages. As the country moves toward economic self-sufficiency, one name has become synonymous with rural empowerment: Paincho Pasal.
Paincho Pasal 11th Anniversary
Recently, the pioneering agribusiness celebrated its 11th Anniversary at its central office in Baletaksar, Gulmi, marking over a decade of bridging the gap between remote farmers and urban consumers.
A Vision for the Nepalese Rural Economy
Operating under the powerful slogan, “Bacepani Shahar, Gaunkai Khane Rahar” (Live in the city, but eat from the village), Paincho Pasal has spent 11 years proving that agriculture is not just a survival tactic, but a viable commercial industry.
By establishing a network of over 60 collection centers, the company has successfully revitalized the Nepalese rural economy. Their unique “Paincho” (barter/exchange) model allows farmers to trade their surplus produce for cash or daily essentials, ensuring that no harvest goes to waste.
The anniversary celebration wasn’t just a corporate milestone; it was a gathering of stakeholders committed to national prosperity.
Political Commitment: Yadu Gyawali, Chairperson of Rurukshetra Rural Municipality, highlighted that while technology evolves, human life remains fundamentally dependent on agriculture.
Policy Focus: Local leaders, including Savitra Gyawali (Chhatrakot) and Mani Panthi (Chhatradev), stressed the need for production-based subsidies and the promotion of hilly regions as organic fruit and vegetable hubs.
Youth & Women Empowerment: Speakers noted that as the youth migrate for foreign employment, it is the women in rural Nepal who are driving the agricultural revolution, turning local farms into high-yield enterprises.
From Hilly Farms to Global Markets
Paincho Pasal’s journey has been one of overcoming challenges. Chairman Durga Prasad Bhandari reflected on the early days in Gulmi, where difficult terrain and limited infrastructure made operations tough.
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Today, with improved road networks and ISO-certified processing units, Paincho is not only a domestic leader but an international exporter of Nepalese agricultural products to countries like the USA, Japan, and Australia.
Honoring the Real Heroes: The Farmers
At the heart of Paincho’s success are the farmers. To mark the 11th year, the company honored several groups for their excellence in commercial farming:
Outstanding Groups: Saiyapokhari, Dhab, Jimi, Aslewa, and Musidanda Farmer Groups.
Best Individual Farmer: Mr. Iman Singh Rana.
These awards highlight the shift from subsistence farming to commercial agriculture, a transition that Managing Director Dhruva Raj Neupane believes is the “new dimension” of social transformation in Nepal.
The Future of Agribusiness in Nepal
As Paincho Pasal enters its second decade, its focus is shifting toward technological expansion and investment readiness.
With plans for an Initial Public Offering (IPO) in the works, the company is set to scale its impact even further, ensuring that the Nepalese economy continues to be driven by the hard work and organic produce of its rural heartlands.
Conclusion
The 11th anniversary of Paincho Pasal is a testament to what is possible when local innovation meets traditional wisdom.
For consumers in Butwal, Kathmandu, and beyond, it means fresh, organic food. For the farmers of Gulmi and Arghakhanchi, it means a guaranteed market and a dignified life.
For more: Paincho Pasal 11th Anniversary
