Polygon’s Outdoor Media Network Expands Across Africa: New Inventory in Six Countries

Polygon Outdoor Media Network
Share It On:

10 June 2024, Kathmandu

“Polygon’s outdoor media network is expanding across Africa. Starting in June, advertisers can access inventory in Namibia, Botswana, and Zambia. By August, Mauritius, Ghana, and Kenya will also come online, offering new opportunities for brand visibility.”

Polygon, South Africa’s largest programmatic digital out-of-home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer to realising its vision of offering marketers a single point of entry into the largest network of DOOH inventory across the continent.

Polygon’s Outdoor Media Network Expands

At the start of June, Polygon will be able to offer advertisers inventory in Namibia, Botswana and Zambia, while in August, Mauritius, Ghana and Kenya will also come online. Towards the end of the year, the publisher network will add screens in Nigeria, Uganda, Zimbabwe, Mozambique and Angola to its inventory arsenal.

Remi du Preez, Managing Director at Polygon, explains that June’s roll-out – as well as the roll-out planned for later this year, will be located at petrol station forecourts spearheaded under the Vivo brand. Forecourts are renowned among advertisers for their high dwell times and attention-capturing displays. This is made possible by Polygon’s partnership with media owner Oasis Digital Networks, which has the rights to build sites at these petrol stations.

“We are expanding our large format digital network across the most frequented petrol stations in each country; from Windhoek, Gaborone, and Lusaka to other key hubs that travellers are likely to visit when moving through the major cities of these regions.”

Reinhardt Hanel, CEO of Oasis Digital Networks “What excited us about partnering with Polygon is that it is strongly rooted in the DOOH market and understands the value proposition that our network of inventory offers to advertisers.”

Du Preez explains that historically, and as with other emerging markets, when purchasing inventory in Africa, there was often a lack of consistency and transparency in reporting. Media buyers faced concerns about the number of ad serves that were promised, versus those actually delivered.

Through its programmatic network, Du Preez says that Polygon can offer advertisers complete transparency. “Buyers have immediate access to the programmatic demand-side platform (DSP), which offers a clear view as to what is happening on the ground.”

He adds that up until now, programmatic buying throughout Africa has been limited. “Through these new network integrations, we’re on our way to creating an African’mega network’ that will allow digital strategists to buy programmatically anywhere on the continent and across a variety of venue types.

“We already have an array of digital strategists booking campaigns in Africa via Google, YouTube, and Facebook; however, they now have the option to use these same tools to add DOOH to the mix, delivering high-impact, omnichannel campaigns.”

Adds Hanel: “Polygon, led by Remi, has positioned its business as an authority in the programmatic DOOH space, which is helpful to brands wanting to chart new ground in the outdoor arena.

“It has worked tirelessly to support media owners, like Oasis, in offering clients programmatic solutions. By marketing our inventory, they unlock new opportunities and revenue for us, fast-tracking our sales. We believe that they will play a key role in driving the move to greater programmatic availability in Africa.”

Concludes Du Preez: “This expanded network will not only allow media strategists and buyers to consolidate buying; it will also add value to the continent’s media owners, who can now bank on a new stream of revenue, ultimately boosting Africa’s economies.”

For more: Polygon’s Outdoor Media Network Expands


Share It On:

Recent Posts

Dhakal Receives Indonesian Award For His Contributions

Dhakal Receives Indonesian Award For His Contributions

Share It On:6th November, Kathmandu Chandra Prasad Dhakal, the President of the Federation of Nepalese Chambers of Commerce and Industry

30th Annual General Meeting Of Reliance Spinning Mills

30th Annual General Meeting Of Reliance Spinning Mills

Share It On:6th November, Kathmandu Reliance Spinning Mills Limited has announced its plans to hold its 30th Annual General Meeting

Nabil Bank Rewards Shareholders 10% Cash Dividend

Nabil Bank Rewards Shareholders 10% Cash Dividend

Share It On:6th November, Kathmandu Nabil Bank has announced a 10% cash dividend for its shareholders for the last fiscal

Awesome Group Wins Inspirational Brand & Master Entrepreneur Awards at APEA 2024 Taiwan

Awesome Group Wins Inspirational Brand & Master Entrepreneur Awards at

Share It On:6th November 2024, Kathmandu Leading education & training brand, Awesome Group, received two awards at the recent Asia

Sense Neuro Diagnostics Awarded $2 Million Contract to Advance Brain Hemorrhage Detection Technology for Traumatic Brain Injury

Sense Neuro Diagnostics Awarded $2 Million Contract to Advance Brain

Share It On:6th November 2024, Kathmandu Sense Neuro Diagnostics, a leader in developing technology for the diagnosis and monitoring of

BingX Labs Invests in AgentLayer to Drive Autonomous AI and Decentralized Economy

BingX Labs Invests in AgentLayer to Drive Autonomous AI and

Share It On:6th November 2024, Kathmandu BingX Labs, the innovative arm of BingX dedicated to identifying and nurturing transformative blockchain