PR Social Media Strategy 2025: Boosting Engagement Beyond Traditional Share Buttons
24th February 2025, Kathmandu
Social media is now a key tool for brands to connect with their audience and build awareness. PR professionals can take advantage of platforms by expanding their social strategies.
PR Social Media Strategy 2025
Rather than just posting company updates, social media can be leveraged to enhance both personal and professional PR efforts. This tip sheet offers guidance for maximizing the potential of social media.
Social Media Strategies for PR Pros
Social media has evolved, and so have the strategies to use it effectively. Over the years, PR and communications teams have adapted, focusing on multi-channel PR campaigns. With the right approach, social media can elevate both the reach and impact of PR work.
PR teams across various industries have successfully integrated creative strategies on social media, creating more engaging content. Social platforms now offer endless opportunities to communicate with target audiences, enhance brand storytelling, and maintain direct connections with key stakeholders.
Traditional ‘Click to Share’ Buttons Are Falling Short
Social media share buttons, despite being a staple for sharing content, fail to fully engage audiences. Initially introduced by web developer Alex King in 2006, these buttons allow users to share text or quotes with one click. However, engagement levels have not met expectations.
Challenges with Share Buttons:
Generic Posts: Users often receive no pre-made caption or engaging content when clicking a share button, leaving them to create posts themselves. This can deter them from sharing.
Inconsistent Placement: Share buttons are either at the beginning of articles, before readers engage with the content, or buried at the bottom. This inconsistency reduces sharing potential.
Limited Platforms: Most share buttons limit users to Facebook and X, excluding platforms like LinkedIn, Instagram, and Reddit. This limits the sharing opportunities.
Embracing New Social Media Sharing Solutions
PR Newswire’s new tool, SocialBoost, addresses the shortcomings of traditional sharing methods. SocialBoost provides ready-made post suggestions with catchy captions, relevant hashtags, and appealing visuals. Users can share content across multiple platforms like LinkedIn, Instagram, Facebook, X, and WhatsApp.
This innovation simplifies sharing by offering multiple platforms and eliminating the need for users to create posts from scratch. PR teams can now optimize their content across diverse social media outlets.
PR Tactics for 2025
As we look ahead to 2025, PR professionals need to refine their strategies:
Leverage the Press Release: Press releases remain a powerful tool for communicating brand news. Make them engaging by including multimedia like images, videos, and infographics.
Data-driven PR: Use data to demonstrate how PR efforts drive results. Metrics like media mentions, website traffic, and sentiment analysis can show PR’s impact on business goals.
Multimedia Matters: Visual content, such as images and videos, are crucial for gaining media coverage. Journalists prefer press releases with multimedia, making it an essential part of a PR strategy.
Collaborate with Marketing: The lines between PR and marketing are increasingly blurred. Aligning PR strategies with marketing goals ensures consistency and maximizes impact across all customer touchpoints.
With these strategies, PR teams can effectively harness the power of social media and refine their approach in 2025.
For more: PR Social Media Strategy 2025
