21 March 2021, Kathmandu
realme, the world’s fastest-growing smartphone brand is here to push the Nepali market into the new era of 5G and AIoT with the beauty of technology. With a full range of audio, wearables, smart TVs, and smartphones, realme aims to bring a desired connected life to consumers all over Nepal. With the dare to leap spirit, having received a tremendous response to the present line up of smart products in Nepal, realme aims to be at the top of consumer’s buy list, clearly establishing the 1+4+N product strategy with the ambition to empower the young generation with the coolest technology in the market.
AIoT
realme has a well-established lineup of audio, wearables, and smartphones in Nepal. As the leaders in introducing new technologies, realme has made great strides to connect users with their products in a seamless and fun way that buyers already appreciate. With products like the realme Buds Air and realme Watch S, two of the most affordable AIoT offerings in the audio and wearable section offer some of the widest range of features.
1+4+N Strategy
With the ambition to empower the young generation with the coolest technology, realme has undertaken the 1+4+N product strategy. “1” refers to the core product, the smartphone. This includes the C series and the number series in the Nepali market. realme smartphone with the realme Link App installed can manage as well as control various IoT products.
The 2nd number “4” signifies four major categories. Earphones, smartwatches, smart speakers, and smart TVs, the most frequently used devices that also support voice assistants’ features enabling them to control other IoT products. The hub to bring a more convenient and seamless smart home experience.
But realme doesn’t want to stop innovating, thus the “N” which represents an indefinite number of products be it electric toothbrushes, smart scales, projectors, plugs, car chargers alongside an ever-growing number of products to fit an ever-growing need of technology to enhance personal, home and travel experiences.
Based on this strategy, realme has some exciting things planned for Nepal this year.
Enable everyone to leap to 5G era
With a clear and precise vision to provide cutting-edge technology and trendsetting design, realme set its goals early in 2020 to leap to 5G. Launching a wide range of 5G smartphones both in the upper mid and flagship segment, the brand is now planning to introduce 5G in the mid-range segment for the masses.
The global launch of the realme 7 5G, a smartphone priced less than $300 was a first for many markets to get their hands on a 5G smartphone at a competitive price range. Well-known mobile authority GSM Arena has rated realme 7 5G the first mid-range all-rounder mobile phone for 2020.
realme believes that 5G shouldn’t be a privilege limited to only high-end phones. The brand aims to popularize advanced technologies and make 5G accessible to everyone.
For more information, please go to www.realme.com.
About realme
realme is a technology brand that provides leapfrog quality and trendsetting smartphones and AIoT products to the global market. realme users are young and globally-minded. realme products empower young people to ‘Dare to Leap’ using the latest technology and design.
realme is the 7th top smartphone brand in the world and was recognized as one of the mainstream smartphone brands according to Counterpoint’s statistics of global smartphone shipments in Q3 2020. In 2019, realme’s global smartphone shipments reached 25 million with a YoY growth rate of 808%, making realme the fastest-growing smartphone brand in the world for four consecutive quarters from 2019 to Q2 2020. realme has entered 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa with a global user base of over 70 million.
