21st January 2025, Kathmandu
After three years of success with Unilever’s brand Sunsilk Dashain Vibes campaign, which celebrated girlhood and the spirit of Dashain, Sunsilk has taken the initiative to the next level.
Sunsilk Vibes Campaign 2024
This year, the campaign has been reimagined as Sunsilk Vibes, broadening its scope to celebrate not just the festive season but the essence of everyday life. The new theme, “My Hair, My Vibes,” encouraged people to capture moments where their hair played a starring role in their lives.
Sunsilk has always been about setting trends and building a sense of community, and this campaign was no different. Sunsilk Vibes quickly evolved into a celebration of hairstyles and individuality, blending modern trends with traditional culture.
The campaign invited participants to explore and share hairstyles—from timeless classics to bold, contemporary looks. It wasn’t just about hair; it was about expressing yourself and embracing your unique vibe.
This year, participants from all over Nepal shared their Sunsilk vibes on social media, showcasing playful, sleek, festive, and bold hairstyles. Each post was a reflection of individuality, bringing out the magic of everyday moments. With the catchy Sunsilk Vibes anthem as their soundtrack, people celebrated not just hairstyles but their personal stories.
The campaign concluded on January 17, 2025, with the announcement of this year’s Sunsilk Gang of Girls. The winner—Ms. Aakriti Aryal, Ms. Manisha Lama, and Ms. Suhana Thakur—stood out with their unique styles and creativity.
Each winner received NPR 100,000 and will join Sunsilk ambassadors Prisma and Princy to represent the brand, forming a sisterhood that embodies confidence, beauty, and self-expression.
This year’s Sunsilk Vibes campaign reached new heights, generating an impressive 22.9 million views across platforms. The overwhelming response showcased the strong connection Sunsilk has with its audience and the growing enthusiasm for celebrating individuality through hair.
With every edition of Sunsilk Vibes, the brand has continued to push boundaries, creating campaigns that resonate deeply with its audience. By embracing the philosophy of “My Hair, My Vibe,” Sunsilk has inspired girls to express themselves fearlessly while celebrating their culture and style.
This year’s Sunsilk Vibes was more than just a campaign; it was a movement. It brought people together, encouraged creativity, and reinforced Sunsilk’s position as a pioneer in fostering confidence, community, and individuality. Sunsilk is truly leading the way, reminding us all that vibes—and great hairstyles—are everywhere.
For more: Sunsilk Vibes Campaign 2024
