11th April 2021, Kathmandu
The world’s fastest-growing smartphone brand, realme, held the realme x TÜV Rheinland Quality Standards Launch Event, announcing realmenew smartphone quality standard for its users.realme and TÜV Rheinland jointly created the TÜV RheinlandSmartphone High-Reliability Certification, based on the initial 3-year life cycle experience. realme C21/C25is the first smartphone to obtain this certification.
realme sets the higher quality standards with TÜV Rheinland
realme has been working with TÜV Rheinland on a reliability certification to bring their quality control procedures to the next level.
realme is the first smartphone brand in the world to get TÜV Rheinland High-Reliability Certification. They will be using this set of quality standard procedures to do quality control and tests across all of the realme smartphones.
TÜV Rheinland quality certification
After over eight months of research and testing, TÜV Rheinland and realme jointly created the TÜV Rheinland Smartphone High-Reliability Certification, which serves as the leading industry standard for major markets worldwide.
The TÜV Rheinland Smartphone High-Reliability Certification process encompasses 23 major tests, including ten daily use test scenarios, such as drop, wear, and tear; there are seven extreme environment test scenarios, including super extreme temperature, extreme humidity, voltage fluctuation, button life, static electricity, air pressure; and 6 component reliability test scenarios.
Smart factory, aiming to be fully automated in the near future
Consistency is one of the key attributes to making high-quality products. realme has been investing in the smart factory that aims to be fully automated in the near future. That way realme can improve the efficiency and precision of complex manufacturing processes.
One such automation example is the SMT production line, where it is responsible for putting components onto the PCB motherboard. The current automation rate in the smart factory is 87.5%, which is already way above the industry standards.
Thanks to the AI automation capability, the current realme AI smart factory can produce 60 million devices every year.
Designed to be high-quality
realme believes high-quality products start from excellent design thinking. Most people would think that realme smartphones are designed around trendsetting design and leap-forward technology. At the same time, realme designs products with quality as a priority. realme strictly follows this set of principles and criteria when designing any product. All realme products will need to have a trendsetting design powered by leap-forward technology and produce them through rigorous quality control.
The quality Control team has a veto right to reject the inferior quality products
There is a 6-stage smartphone design process on how smartphones are designed, developed, and tested in their factory. The Quality Control team will involve in every step of checking on the product quality.
At any one point, if the product fails to meet the quality standards, the Quality Control team has a veto right to reject the inferior quality product, and the rejected products will get redesign from scratch.
Quality designed for digital natives
Based on young users’ scenarios, such as travel and outdoor extreme outdoor sports, realme has done more vigorous tests in related environmental settings.
To withstand accident drops in popular outdoor sports such as skateboarding and parkour, the products go through more aggressive drop tests at a height up to 1.8 meters at multiple sides on different surface materials.
As for travel, realme also simulates extreme temperature from negative 40 degrees Celsius to 75 degrees Celsius in an outdoor environmental setting to make sure all realme products can stay alive.