United Cements Premier League Concludes Successfully in Kathmandu
28th June 2026, Kathmandu
United Cements Limited, a prominent part of the K.S. Dugad Group, has successfully concluded the inaugural edition of the United Cements Premier League.
United Cements Premier League
The corporate futsal tournament was specifically organized to strengthen business relationships, foster active collaboration, and promote a sense of sportsmanship among its extensive network of dealers. By bringing partners together outside the traditional boardroom setting, the company continues to champion innovative corporate engagement strategies in the competitive manufacturing sector.
Corporate sports tournaments are becoming a crucial mechanism for modern enterprises to boost stakeholder morale and create shared experiences. For a heavy manufacturing brand like United Cements, keeping a vibrant and energetic channel partner network ensures smooth distribution lines across the country. The athletic gathering highlights how corporate entities can combine physical recreation with strategic business networking to yield positive brand reinforcement.
Tournament Venue and Enthusiastic Team Participation
The highly anticipated sporting event was held on Friday at the popular Dhanwantari Futsal arena located in Pehelo Pul, Kathmandu. The tournament witnessed an enthusiastic level of participation from authorized brand dealers scattered across the entire Kathmandu Valley. Real estate expansion and rapid infrastructure growth in the capital city make these valley dealers essential pillars for the market share stability of the manufacturer.
A total of 16 teams actively competed for the prestigious championship title, an impressive running trophy, and substantial cash prizes. The knockout setup ensured intense matches from the very first whistle, drawing a large crowd of corporate spectators, families, and construction sector representatives who gathered to cheer on their respective municipal distribution teams.
Opening Remarks from Relationship Director Prakash Dugad
The inaugural edition of the league was formally inaugurated by Prakash Dugad, the Relationship Director of the company. Addressing the gathered athletes and spectators during the opening ceremony, he noted that such sporting events help promote physical well-being, healthy recreation, and stronger business relationships despite the busy professional schedules that dealers manage daily.
He also expressed a high level of confidence that the futsal tournament would further reinforce the deep, family-like bond shared between the manufacturing company and its independent dealers. This corporate philosophy of treating independent suppliers as extended family members has long been a defining characteristic of the corporate governance model of the K.S. Dugad Group.
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Godavari Team Claims Victory in the Thrilling Final Match
The competitive tournament reached its peak during a thrilling final match that showcased exceptional tactical play and endurance. In the final showdown, the Godavari Team put on a dominant performance to defeat the New Pala Team by a decisive scoreline of 5–1. This victory officially earned them the historical honor of being the very first champions of the corporate football league.
The triumphant Godavari Team received the coveted running trophy, the championship trophy, and a cash prize of Rs 70,000. The grand prizes were handed out jointly by Naresh Dugad, the Vice Chairman of the K.S. Dugad Group, and Kumud Dugad, the Managing Director. Meanwhile, the runner-up New Pala Team was honored with a dedicated runner-up trophy alongside a well-deserved cash prize of Rs 35,000 for their impressive run to the finals.
Emphasizing Unity and Business Partnership Goals
Speaking to the attendees during the formal closing ceremony, Managing Director Kumud Dugad emphasized that the core spirit of friendship, collective unity, and sportsmanship displayed by the corporate participants was far more valuable than the simple act of winning or losing. His closing address turned the focus back onto the human elements that drive industrial commerce in developing markets.
He further expressed his strong confidence that the same high level of enthusiasm and mutual cooperation observed on the sports field would continue to strengthen their business partnerships in the upcoming fiscal year. These collaborative ties are essential as the cement industry gears up for major national infrastructure contracts and private sector housing developments.
A Successful Launch Pad for Future Editions
United Cements stated that the first edition of the United Cements Premier League concluded successfully and extended its sincere thanks to all participating dealers, players, and attendees for contributing to the grand success of the event. The successful execution of this sports campaign serves as an excellent case study on how to execute modern dealer relations program outlines.
Looking forward, the positive feedback received from the Kathmandu Valley dealer network indicates that this tournament will likely become an annual fixture on the corporate calendar of the enterprise. By embedding healthy competition into their partner engagement strategy, United Cements cements its market position not just as a supplier of construction materials, but as a community builder in the regional marketplace.
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