Google Ad words is a pay- per- click program run by Google. What this means is that instead of earning positions as in the natural listings, you can pay to be seen on the search results.
Google Ad words is a pay- per- click program run by Google. What this means is that instead of earning positioned as in the natural listings, you can pay to be seen.
Google divides its search engine real estate into two parts:
Natural listings
Sponsored listings
Natural listings as you know cannot be bought, and can only be earned through relevance. So, the right positions on the natural search results are only achievable by optimizing your website.
By using Google Ad words, you will appear in the sponsored listings (that are displayed alongside the natural listings) by agreeing to pay a certain amount to Google if someone clicks on your ads.
At first, these ads programs are not very cheap, but if managed correctly the costs involved are very reasonable considering the visibility and target traffic you will receive on your website.
You will only have to pay a certain fee when you receive clicks on your ad. This shows that you will only pay the amount when Google sends someone to your URL. The price of your clicks will depend on the industries you are in and the competition building on your desired keywords.
The position your ad will appear on the search results will depend upon your ad rank i.e. Maximum Bid time Quality Score. The highest ad rank will get the 1st position on the search results. Thus, Google Ad words will only be cost-effective if set up and managed correctly