NIC ASIA Bank Limited Opens Bidding Framework for Strategic Media Partnership and Branding Services

21st June 2026, Kathmandu

NIC ASIA Bank Limited has officially released a public procurement notice inviting sealed proposals for a Strategic Media Partner.

NIC ASIA Invites Bids

The management of the commercial financial institution is seeking qualified, highly capable branding and communications agencies to design, execute, and monitor its nationwide promotional campaigns. Interested corporate entities must obtain the official Request for Proposal documentation from the designated bank division and align their technical submittals with the rigorous structural specifications outlined in the tender charter. This strategic procurement drive ensures that the bank’s massive corporate media presence is managed via transparent, competitive market mechanisms.

Complete Summary of Procurement Framework and Bid Submission Parameters

The administrative selection pipeline operates under strict deadlines and rigid technical criteria to ensure optimal agency selection.

• Issuing Corporate Enterprise: NIC ASIA Bank Limited
• Procurement Contract Scope: Comprehensive branding, public relations, and strategic media partner services
• Document Acquisition Source: General Administration Department, 3rd Floor, Corporate Office, Kamaladi, Kathmandu
• Mandatory Non-Refundable Fee: 5,000.00 Nepalese Rupees
• Designated Deposit Account: Account Name – Miscellaneous Income, Account Number – 00983655241001
• Final Submission Deadline: July 3, 2026, during standard business operations
• Delivery Protocol: Hardcopy sealed proposals submitted in person to the corporate head office
• Operational Reserve Rights: Full institutional discretion to accept, alter, or cancel the tender process without cause

Comprehensive Vetting of the Mandatory Corporate Eligibility Criteria

Securing a major promotional contract with a top-tier financial organization requires meeting baseline business longevity and financial health thresholds.

To participate in the selection process, the bidding firm must show a verified registration record spanning at least five continuous years of corporate existence within the domestic market. Additionally, the applicant must present a clean execution portfolio demonstrating relevant media management experience with a minimum of three distinct institutions, with preference explicitly given to agencies that have successfully handled portfolios for banks and financial institutions in Nepal. Financially, the prospective media partner must prove its operational scale by presenting audited financial statements showing an annual turnover of no less than ten million Nepalese Rupees during the latest concluded financial year.

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Procedural Timeline Rules and Administrative Communications Vetting

The processing of incoming corporate tenders follows a structured timeline designed to eliminate administrative ambiguity and maintain a transparent procurement process.

All sealed technical and financial proposals must arrive at the Kamaladi central office before the specified deadline, with the bank explicitly providing a rollover clause stating that if July 3, 2026, is declared a national public holiday, the immediate next standard business day will serve as the cutoff date. Following a thorough closed-door verification of the technical files and compliance documents, the bank will compile the list of qualified firms. The final schedule for opening the corresponding financial bids will be delivered to the surviving participants via formal, individual electronic mail networks.

Long Term Strategic Impact of Advanced Media Alignment on Banking Operations

For a highly competitive commercial banking arena like Nepal, maintaining a sharp, modernized brand identity serves as a key differentiator for attracting fresh consumer deposits.

By onboarding a verified, well-capitalized strategic media agency, the bank can smoothly run digital awareness programs, publicize optimized loan offerings, and deploy targeted rural financial inclusion campaigns across all provinces. Having a dedicated communications partner helps the institution manage its public image efficiently during volatile market phases, while ensuring that all advertising copy matches the strict consumer protection directives issued by the central bank. Through this organized procurement model, NIC ASIA Bank Limited continues to secure high operational value, build sustainable market share, and strengthen its customer-facing distribution networks across the country.

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