12th May 2020, Kathmandu
Tech Giant Google has made its Digital Marketing courses available for free during the Coronavirus Pandemic. Such courses would normally cost up to millions.
Google has offered the digital marketing course free of charge for users at home due to lockdown or quarantine. These courses include Social Media Marketing, Content Marketing, SMS Marketing, Search Engine Marketing, Email Marketing, and Banner Advertising.
All you have to do is select an online digital marketing course that interests you. After completing these courses, you can even get a certificate.
You can start learning by clicking here.
The digital marketing fundamental course promises to help your business or career. The course that you can learn following the link above is accredited by Interactive Advertising Bureau Europe and The Open University. You can gain access to video tutorials and recognized certification.
Such certifications can make your CV stand out and qualify you for a high profile job. You could even upload the certificate in your LinkedIn profile. Although, you will have to pass the final exam after the completion of the course to get certified.
It is a part of the Grow with Google Programme. The expansion of this program introduces a new series of online sessions to meet the increased need during the crisis.
As explained by Google:
“We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”
Why Businesses Need Digital Marketing?
- Every business is adopting the digital form of marketing so that more people can actually see their ads. Your business turnover might actually benefit from this campaign.
- The chance at global reach increases as you are able to cast a wider net onto the targeted audience using relevant content, SEO, Pay-Per-Click (PPC), Social Media Marketing (SMM), etc.
- With the tools and strategies in use today, you can conveniently choose who views your ads and then target your audience more effectively.
- You can keep track of the performance of your marketing campaign and by analyzing the strength and weaknesses fn your strategies, you can correct or boost your plan.
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We could be looking at a potential shift of all businesses to online platforms. These courses could help the businesses who will be forced to make a significant online shift due to the COVID-19 shutdowns. Getting a better understanding of the digital marketing domain directly from Google could help optimize business performances.