We have become truly mobile society with worldwide smartphone sales comes to hits 1 Billion in 2013. By the end of 2013 there will be more mobile devices on earth then people. While we chat, browse, emails and text retailers begin to discover ways to harness are growing love affair with the phone. Consumers are already using their phones the shopping aid and are making purchases with their smartphones and using them to compare prices and even change their mind in store as a result of mobile related activity. How many smartphone owner use their mobile device to buy a product or service clearly smartphone is now a central part of the shopping experience for many people. In 2012 the top purchases made by smartphones in EU included clothes and accessories books and consumer electronics but our business is ready to engage with consumers and make M-Commerce reality evidence suggests not yet and this can have a direct impact on consumer loyalty and trust. For example 52% global consumers surveyed lower their opinion of a brand because of poor mobile experience. Research shows applications have yet to catch up with what consumers what shoppers to use smartphones to buy online but find the process clunky and confusing size is also a factor. I Pad already account for more than 50% of M-Commerce revenues but works on a tablet or laptop may not translate to mobile.
It needn’t be this way websites can be optimized for mobile. Simple process that can transform a slow and frustrating experience into one that’s intuitive and easy at the same time social media gives retailers an opportunity to recreate the shopping with a friend experience this approach will become increasingly important 47% of the world social networking is done by mobile and is only going to grow and virtual fitting rooms can allow users to superimpose images opposing onto pictures of themselves and are now being introduced on mobile platforms and the growth of mobile wallet technology pioneered by google and PayPal that soon to be adopted by mainstream banks may solve the long standing problem of customer to spend over the mobile network expectations are very high. The global mobile wallet market is predicted to reach $1600 billion dollars by 2018. Ultimately the future of retail will be defined by people power intelligent communication and seamless experience with consumers moving smoothly between different channels and devices often at different stages of the purchase process and fulfillment remains a crunch. Late and incorrect delivery and return options are big customer complaints M-Commerce providers need to be accurate the promises they make M-Commerce if the next great retail opportunity and the journey is only beginning…..
