NIC Asia Bank Customers to Receive 10 Percent Discount at IME Hospitality

26th December 2025, Kathmandu

In a strategic move to enhance customer experience and promote digital payments, NIC Asia Bank Limited has entered into a partnership with IME Hospitality Private Limited. This collaboration, formalized through a Memorandum of Understanding, aims to provide significant financial benefits to the bank’s extensive customer base while supporting the tourism and hospitality sectors in Nepal.

NIC Asia Signs MoU

The agreement reflects the growing trend of corporate alliances in Nepal that leverage digital banking tools to offer added value to consumers. By integrating banking services with premium hospitality offerings, both institutions are working toward a more interconnected and convenient service ecosystem.

DETAILS OF THE STRATEGIC PARTNERSHIP AGREEMENT

The Memorandum of Understanding was officially signed on December 26, 2025. Representing NIC Asia Bank was Mr. Bimal Lamsal, the Head of Digital and Transaction Banking, while Mr. Prasanna Adhikari, the Chief Executive Officer, signed on behalf of IME Hospitality Private Limited. This agreement sets the stage for a long term collaboration where technology meets hospitality. The leadership of both organizations expressed their commitment to fostering a cashless economy and encouraging the use of electronic payment methods over traditional cash transactions.

EXCLUSIVE DISCOUNTS FOR DEBIT AND CREDIT CARD HOLDERS

Under the terms of the newly signed agreement, customers of NIC Asia Bank who possess valid debit or credit cards are eligible for a 10 percent discount on a variety of premium services. This discount is designed to be straightforward and accessible, requiring only that the transaction be processed through the bank’s electronic payment channels. Whether for leisure travel, fine dining, or adventure tourism, the 10 percent discount provides a tangible incentive for customers to choose IME Hospitality venues for their personal and professional needs.

LIST OF PARTICIPATING IME HOSPITALITY VENUES

The 10 percent discount is applicable across a diverse range of properties and services managed by IME Hospitality. These venues are spread across key tourist and urban centers in Nepal, offering customers a wide array of choices. The participating services include:

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• Hotel Le Himalaya located in Lazimpat, Kathmandu
• Ila Hotels and Resorts situated in Maulakali
• Ila Comfort based in Baglung
• The Lakeside Resort in the tourism capital of Pokhara
• Sek and Feng Restaurant in Lazimpat
• Maulakali Cable Car services
• Lumbini Cable Car services

These locations represent some of the most popular destinations for both domestic and international visitors, ensuring that the discount is highly relevant to a large segment of the bank’s clientele.

PROMOTING DIGITAL PAYMENTS AND A CASHLESS ECONOMY

A primary objective behind this partnership is the promotion of digital and transaction banking in Nepal. NIC Asia Bank has been a frontrunner in the digital revolution, consistently upgrading its mobile banking and card services to meet international standards. By offering a 10 percent discount, the bank provides a clear reason for customers to switch from cash to cards. This shift is crucial for the national economy as it improves transparency, reduces the cost of managing physical currency, and streamlines the payment process for both merchants and consumers.

SUPPORTING THE DOMESTIC TOURISM INDUSTRY

The hospitality sector is a vital pillar of the Nepalese economy, and initiatives like this play a key role in stimulating domestic tourism. By making premium hotels and cable car services more affordable for NIC Asia Bank customers, the agreement encourages people to travel within the country. The inclusion of cable car services in Maulakali and Lumbini is particularly significant, as these are major religious and adventure tourism sites. Providing discounts at these locations helps in making these experiences more accessible to the general public, thereby supporting the local businesses that rely on visitor footfall.

CUSTOMER CENTRIC APPROACH OF NIC ASIA BANK

NIC Asia Bank has built a reputation for being one of the most customer centric banks in Nepal, boasting a massive network of branches and digital touchpoints. This latest alliance with IME Hospitality is part of a broader strategy to create a loyalty ecosystem where being a bank customer brings rewards beyond traditional interest rates. The bank’s focus on digital and transaction banking, led by experts like Mr. Bimal Lamsal, ensures that the technological backend for these discounts is robust, secure, and user friendly, allowing for instant gratification at the point of sale.

CONCLUSION AND LONG TERM VISION

In conclusion, the partnership between NIC Asia Bank and IME Hospitality Private Limited is a forward thinking initiative that benefits all parties involved. Customers receive a 10 percent discount on high quality services, IME Hospitality sees an increase in loyal visitors, and the bank strengthens its digital payment volume. As the country moves toward a more digitized future, such collaborations will be essential in shaping the consumption patterns of the Nepalese people. The 10 percent discount serves as a small but effective tool in the larger mission of economic modernization and hospitality excellence.

For More: NIC Asia Signs MoU