Freelancer SEO Expert Nepal, OM Karki is a top SEO Expert in Nepal, SEO Specialist of Aussie Developer, WordPress SEO Specialist. 

Tell us about yourself

A highly accomplished and driven (SEO, SEM, SMO)specialist with extensive experience gained working on multiple web optimization projects for Companies and individual national and international clients. My strength is to am a hard worker and self-motivated. I’ve been working for the past four years as an SEO Expert and SEO manager. During that time I have learned and trained much fresher.

Who inspired you to involve the SEO Sector?

I got into the industry like most people – by accident. It wasn’t something that I planned to go into. Since I am IT student I already had some knowledge of SEO (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by researching and learning details of Search Engine Optimization from the internet. I started my SEO carrier at Proweb technology as a link builder. What I love most about SEO is that even four years on, I feel like I’m learning new things all the time. SEO is always changing, constantly. Every day new challenges and there is still something new to learn, the algorithms are continually developing, and the market is moving quickly.

Tell us something about Black Hat and White Hat SEO?

 Black hat SEO:

Black hat SEO is a kind of unethical SEO tactic used to raise a website’s search engine results page ranking illegitimately or lower the classification of a competitor’s site.

Black Hat SEO practices typically involve backlink schemes or techniques to trick search engines into thinking your site is about something different from what it’s about.

White hat SEO:

White hat SEO is the technique recommended or approved by search engines. Rather than manipulating the search engines, white hat SEO adheres to their recommended guidelines for improving a site’s ranking. White hat SEO enhances sites so that search engines find them to be relevant and informative for users because they are relevant and informative for users. White hat SEO techniques include research, analysis, rewrite meta tags to be more relevant, content improvement and web redesign.

What are the different types of SEO tools?

There are lots of SEO tools available. SEO Expert can use them according to need and requirement. Some of the SEO tools that I use –

Ahref

Screaming Frog

SEMrush

Google analytics

Google webmaster

Google Keyword Planner

Google Page Speed Insights

Google Structured Data Testing Tool

Bing webmaster

Copyscape

so book keyword density checker

MOZ Bar

Webrank stat browser ad on

BuiltWith

Domain Hunter Plus

GT Metrix

Pingdom

Wayback Machine

Alexa toolbar

Google SERP Snippet Optimization Tool and many more

What is a Google “Penalty”?

A Google penalty is a situation where the website is seen to be taking part in manipulative “black hat” tactics, and site either removed from the search results entirely or dropped considerably lower down. A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and manual review. A sentence can either be a manual one or an algorithmic one. It caused due to a violation of search engine rules or algorithm. It caused due to –

-Unnatural links

-Hacked site

-User-generated spam

-Spammy free hosts

-Thin content with little or no added value

-Cloaking and spammy redirects

-Hidden text and keyword stuffing

What SEO tools do you use and why?

There are many brilliant SEO tools out there. I use SEO tools on a regular basis which helps to save me tons of time and effort. I use google search console to know about site health,issue,link profile, recovery site using disavow feature, find out broken links, know about Manual Action Penalties and configuration control for website in Google, Google Analytics to understand visitors  and how they interact with site, GTmetrix/Pingdom/google page speed test tool to examine page speed and diagnose opportunities for improvement, Web Developer Toolbar for for technical SEO audit, Hootsuite for managing social media, Wayback Machine to find out how website used to look like back in the day, Screaming Frog for on page and technical SEO  audit, Google Keyword Planner/Keywordtool.io to find out keywords, SEMrush to get analytics report on organic/paid search, backlinks , top keywords for your website, display advertising, ads/organic keywords, keyword position distribution, Alexa to find out website popularity, Google Mobile friendly test to find our if website is mobile friendly as Google recommends, Open Site Explorer to find out anchor texts, authority metrics, linking domains, top pages of your website, spam analysis.

What do you mean by backlinks?

The backlink is one of the critical terms in the world of search engine optimization; in fact, they are one of the foundations to effective SEO. It is incoming links to a webpage from another website, or these are actual links that connect and are directed towards your site. Backlinks are one of the major metrics for the ranking of a web page. Search engines give more credit to websites that have a more significant number of quality backlinks and consider those websites more relevant in a search query.

What are your Best Gadgets?

My phone, notebook, and PlayStation

 What SEO tools do you use and why?

There are many brilliant SEO tools out there. I use SEO tools regularly which helps to save me tons of time and effort. I use google search console to know about site health, issue, link profile, recovery site using disavow feature, find out broken links, know about Manual Action Penalties and configuration control for website in Google, Google Analytics to understand visitors  and how they interact with site, GTmetrix/Pingdom/google page speed test tool to examine page speed and diagnose opportunities for improvement, Web Developer Toolbar for for technical SEO audit, Hootsuite for managing social media, Wayback Machine to find out how website used to look like back in the day, Screaming Frog for on page and technical SEO audit, Google Keyword Planner/Keywordtool.io to find out keywords, SEMrush to get analytics report on organic/paid search, backlinks , top keywords for your website, display advertising, ads/organic keywords, keyword position distribution, Alexa to find out website popularity, Google Mobile friendly test to find our if website is mobile friendly as Google recommends, Open Site Explorer to find out anchor texts, authority metrics, linking domains, top pages of your website, spam analysis.

Are you an SEO specialist? How is it proved?

I would love to tell myself as an SEO specialist since I am in the Internet Marketing field from the last four years I have learned many things. I have lots of national and international happy and satisfied client/companies where I helped them to improve their website rank in search engine and generate more leads, sell more products and do more business from internet marketing.

Share us anything about your hidden Secret?

I think I don’t have any hidden secrets. I am an open-minded person.