The honest company is a US-based consumer goods company. A famous artist Jessica Alba in 2008 made it. This company focused on supplying household products up to the dedicated customers. The company is honest because it is free from any fraud or deception. Moreover, it is more truthful towards the customers.
The main thing is that whatever the goods sold by this Honest Company they all are genuine and real. So, it has got a lot of respect and praise from its stacked customers. Furthermore, the company focused on the customer’s satisfaction. And it isolates its own business with lots of margins.
The company rejuvenated and launched when Jessica Alba met her business partners. Their names are Brain Lee, Sean Kane and Christopher Gavin in 2012 with 17 products at once. Jessica lobbied the united states congress. Finally, the test of consumer products in the marketplace during that time meet. This Honest company is no longer only the profit motive. But it has got a robust charitable mission. It helps to donate the company’s products, revenues along with the required human resources to the places all over the world.
How much it worth?
At first, in 2013 the sales of the company were up to $50 million and Then after the capital was being raised to $70 million in the summer of 2014 from an initial public offering(IPO). After then the products of the company were available at the stores of the USA and Canada. So, the valuation of the company gets raised to $1billion by a financing company. It named as Wellington Management Company. Due to its growing credibility with the customers, the company receives expanded up to China.
In November 2014, the company had 275 employees, But its projected target was $150million in which 80% of its total sales made online. And the rest is through different outlets and the retailer stores. Likewise, the company collected a mouthwatering $170million. In July 2015 the headquarter of the company shifted from Pennsylvania to Los Angeles.
The famous product of this company is the diaper. But by the end of 2015, a controversy reported. Here many customers complained about the skin burns — the problem raised after when the product repackaged with reduced zinc oxide levels.
It also helps to improve aesthetics. Moreover, in 2016 a report from Good Morning America has published. The company’s product contains the substances that prohibited. But later this issue dismissed completely. After the clearance made by the company. On the Court.
Finally, the company sets its brand and sales near about 83 different products with its website and logo.
