Daraz Virtual Campaign

7th November 2020, Kathmandu

Daraz, the leading online marketplace in the country and part of the Alibaba Group, is all set and ready to bring its customers some of the best deals this 11.11, the world’s biggest sale day. The 24 hour sale kicks off at midnight November 11 / Kartik 26.

One of the ain attractions of 11.11. is the 20% off (up to NPR. 3000), on already discounted products by purchasing them with debit/credit cards on the Daraz app. For this, Daraz partnered with 11 leading banks – Nabil Bank, Sanima Bank, NIC Asia Bank, Global IME Bank, NMB Bank, Mega Bank, Nepal Bangladesh Bank, Kumari Bank, Laxmi Bank, Century Bank and Himalayan Bank. Likewise, customers can expect special discounts during limited hours when paying through their eSewa wallet on Daraz.

During this year’s 11.11, Samsung will launch their new Samsung Galaxy S20 FE at the world’s best price of NPR. 69,999 exclusively on Daraz. Likewise, there will be major price drops with upto 60% off on a vast majority of products like home appliances, men’s and women’s clothings, fashion accessories, musical instruments, cosmetics, and more from various national and international brands like LG, Mi, Fitbit, Sony, Vans, Whirlpool, Titan, Columbia, Mheecha, Goldstar, Juas, Home Glory, Aamayra Fashion House, New Balance, Realme, TVS and more. Premium Sponsor Coca Cola will soon announce special offers on the occasion of 11.11.

Daraz is also offering customers numerous opportunities to win prizes, vouchers and free delivery on 11.11 through engaging Live Videos, contests on Social Media, an Online Ludo Tournament, Early Bird Offers, Ncell Mobile Recharge Discounts, and games like the 1 Rupee Game and Mission 11.11. The 1 Rupee game offers customers a chance to win selected products by paying 1 Rupee via bank card or eSewa since November 1. The payment will be refunded in case customers do not win. While in “Mission 11.11”, customers must complete certain missions on the app to win exciting prizes. Furthermore, customers can win a brand new TVS Apache RR 310 bike worth NPR 8 lakh by shopping on 11.11.

To answer some of the queries from media and customers regarding 11.11, Daraz held a live press event hosted by famous media personality, Suraj Singh Thakuri. In the event, keynote speakers from Daraz management: LinoAhlering, Managing Director; Santosh Bista, Head of Daraz Express (DEX); Samjhana Subedi, Chief Customer Officer, spoke about how the company is preparing to meet the expectations for the one-day sale.

“We’ve hired more than 700 delivery staff just for 11.11. Working with six other logistics partners our capacities along with our infrastructure and technology have significantly improved. As the pandemic is still at large, we’re specially screening and training our riders to ensure a safe and optimal customer experience, too., ”said Santosh Bista Head of Daraz Express (DEX).

In the event, Chief Customer Officer, Samjhana Subedi said, “In order to ensure we’re able to fulfill customer demands, we’ve hired close to 200 customer and seller care agents for 11.11. We’ve further extended our operating hours so customers can reach out to us via live chat on social media.”

With a huge number of people looking to grab all the best deals during 11.11., it is highly recommended that customers have their bank cards activated and add their favourite items to cart beforehand in order to not miss out on vouchers and offers with limited availability within the first 24 hours. Customers shall compare prices, check the ratings and then only decide on a product to secure the best deal possible. Similarly, customers can follow stores and collect additional vouchers.

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