An unbelievable fact: A 6-year-old American boy is making $11 million (more than 1 Arab) a year on YouTube by reviewing toys from his YouTube account, according to Forbes. Through the YouTube channel named Ryan Toys Review, Ryan the 6-year-old “host” has become one of the highest earning YouTube stars.
Ryan, in his channel, reviews elementary school kids’ products from worldwide. Forbes’ has categorized this YouTube channel as the highest-earning YouTube in its annual list celebrations. Since this channel started in March 2015, it has had more than 16 billion views altogether.
An interview by Washington Post with Ryan’s mother said that the account began when Ryan was 4-years-old and as a fan of toy review videos asked his parents why he couldn’t also review toys on YouTube. And slowly and steadily, his parents started uploading his toy review videos on YouTube. In July 2015 one such video where Ryan unboxed and reviewed 100 Pixar cars went viral.
Ryan Toys Review features Ryan and his family, and posts content that is a mashup of toys unboxing, reviews, and also includes some personal blogs. At 6 years of age, Ryan has managed to create a significant influence on the toy industry as a whole as his reviews can affect the sale of toys.
His Pixar’s “cars” series toy review video that went viral has close to 800 million views at present. Presently, the viewership boasts an impressive audience of 10 million subscribers and earns about $1 million a month in advertising revenue alone.