24th May 2021, Kathmandu
Apple has just now uploaded a new privacy ad that highlights the App Tracking Transparency feature.
The advertisement, ‘Privacy on iPhone Tracked’ title tells the story of a medium user doing everyday tasks that mirror common apps that follow him around. As more and more people begin to gather his data, he pulls and stops out his iPhone, then allows the ATT feature. Then, the people begin to vanish.
Privacy on iPhone Tracked is the 2nd step of the App Tracker Transparency advert within Privacy. The first video explains how ATT works and proceeds live in April this year.
Apple launches the App Tracking Transparency as a way for users to allow or disallow data tracking. Developers are forced to obtain authority before tracking a user on websites and other apps.
A report showed how 96 % of iPhone users had not able ATT when it came out. A survey introduced how ATT was the favorite feature of users who are on iOS 14.5.
Today Apple split the latest privacy-focused advertisement on its YouTube channel, emphasize App Tracking Transparency on the iPhone.
A man orders a coffee, and the waiter follows him out as he gets in a cab, then providing his date of birth to the cab driver. Both the cab driver and the barista follow him all over his day, keeping track of his whereabouts and viewing his personal information.
Everyone who interacts with him followed, and at the end, he has a whole crowd of people monitoring his behavior. The iPhone visit to the rescue with Application Tracking Transparency, with the ad designed to highlight the everyday app tracking that ATT gives users control over.
Apple says that on medium, each app includes six tracking mechanisms from other industries that are designed to collect data and personal information from people. The data that trackers collect is combined and monetized, and most people aren’t even fully aware of the range of what’s known about them.
Apple’s ad shelter light on the kind of behind-the-scenes tracking that happens in apps, and it points out App Tracking Transparency as a method to giving people the tools to protect their information.
This is a topic that Apple inc has visited a few times before, sharing an app tracking transparency video and a Day in the Life of Your information report, which details how third-party industries can track information across websites and apps.
The advertising company has fought against App Tracking Transparency because it can cut into the revenue from the personalized ads delivered because of tracking. Still, Apple says this kind of tracking should be transparent. Apple did not oppose advertising but believes it can be done in a few invasive manners.
Apply in iOS 14.5; App Tracking Transparency put into all developers. Apps must now ask approval before tracking you, involving Apple’s own apps. Apple says that its advertising company does not track you.
