Google TV ad Creep

30th January 2023, Kathmandu

Ad creep is a phenomenon where advertisements are displayed in an invasive and intrusive manner. This refers to the continuous and increasingly invasive presence of advertisements in modern technology.

This has been a growing concern among consumers and is a major cause of concern for privacy and security.

Google TV and Android Phones are different platforms with different levels of customization and control over users’ experience.

Google TV is a device that is primarily used for entertainment and is usually situated in a shared living space. On Google TV, users are more accepting of advertisements as a means to access free content

On the other hand, Android Phone is a personal device that is carried with you everywhere and is used for a variety of purposes. That includes communication, social media, and entertainment. On Android phones, users expect a more personalized and secure experience.

Ad creep refers to the increasing prevalence and intrusiveness of advertisements. That is a serious issue that not only affects Google TV but also Android Phones. The problem with ad creep is that it can be very distracting and disruptive to the user’s experience. In this essay, I will argue and provide several reasons why ad creep is not acceptable on Android Phones.

First, ad creep is an infringement of privacy. When an advertisement is displayed in an intrusive manner, it invades the privacy of users. Advertisers are able to track the activities of the users and collect data about their interests, behaviors, and habits.

This information is used to target users with more personalized and relevant advertisements.

Second, ad creep can lead to increased security vulnerabilities. With the rise of mobile devices and the internet, there has been an increase in malicious advertisements.  Advertisers can use malicious ads to spread malware, which can compromise the security of the device and the personal information of the users.

This puts the user’s personal information, such as passwords and financial information, at risk. This can lead to a range of negative consequences, including theft of personal information, identity theft, and financial losses.

Third, ad creep can be distracting and disruptive to the user’s experience. Advertisements can be displayed in various forms, such as pop-ups, banners, and interstitials which can be very distracting to users.

This can interfere with the user’s ability to focus on the content they are trying to access. That can cause frustration and annoyance and can break the flow of users’ experience from the site or app.

In addition to invading privacy and disrupting the experience, ad creep can also lead to the degradation of the device’s performance. Advertisements contain large amounts of data, which can slow down the device and cause it to become sluggish and unresponsive. Furthermore, advertisements can also consume large amounts of bandwidth, which can result in higher data usage and battery life.

This is especially problematic for users who have limited data plans or who are in areas with the poor network coverage.

To prevent ad creep on Android phones, it is essential for users to take some precautions. For example, users can install ad-blocking software on their devices, which can prevent advertisements from being displayed. Additionally, users can use a virtual private network (VPN) to encrypt their internet traffic, which can prevent advertisers from tracking their activities.

In conclusion, ad creeps major issue that is not acceptable on Android Phones for several reasons. It is an infringement of privacy, as it can reveal sensitive information about the user’s preferences and behavior.

It invades the privacy of the users, disrupts their experience, degrades performance, and creates security vulnerabilities. Ad creep can also lead to increase security risks, as malicious advertisements can be displayed to unsuspecting users, putting their personal information at risk.

Ad creep can be distracting and disruptive to the user’s experience, leading to a negative user experience and decreased engagement with the site or app. To protect users’ privacy and security, and to ensure a positive user experience, ad creep must be addressed and prevented on Android Phones.


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