Google Search Algorithm

14th June 2021, Kathmandu

Google is an American multinational company that specializes in Internet-related services and products. It focuses on online advertising technologies, search engines, cloud computing, software, and hardware. In addition, Google offers services designed for work and productivity. is the most visited and most popular website worldwide, and we can enjoy various development and new features each passing day in the Google app.

Recently, Google has updated its search algorithms. Focusing mainly on the people who are dealing with extraordinary cases of repeated Harassment online.

Online Harassment, cyberbullying, and online bullying are commonly increased, especially among teenagers.

There are many forms of online Harassment. Cyberbullying, trolling, flaming, doxing, outing and framing are also part of online Harassment.

Abusive messaging, bullying, and harassing behaviors even cause fears and emotional distress. Such types of Harassment even led the young generation to depression too.

Google will automatically apply ranking protections if someone has requested removal from one site with predatory practices.

Google will apply the ranking protections to help prevent content from other similar low-quality sites from appearing in search results for people’s names.

The company is also looking to expand the protections further as part of its ongoing work in this space.

The changes in Search algorithms come after The New York Times highlighted one similar case of repeated Harassment. Ans it shed light on some limitations of Google’s approach.

The change was inspired by a similar approach the company has taken with victims of non-consensual explicit content, commonly known as revenge porn.

Instead of searching for random perfect solutions, the evaluations show that the changes are meant to improve the quality and stop the activities like Harassments.

Google has also designed ranking systems to surface high-quality results for as many queries as possible. But, some types of queries are more susceptible to bad actors and might require specialized solutions.

Some of the sites require payment to remove content. Since 2018, the Google company has had a policy that enables people to request the removal of pages with information about those sites.

One such instance is websites that employ exploitative removals practices.

Beyond removing these pages from appearing in Google Search, the company also used these removals as an emotional signal in Search so that sites with these exploitative practices rank lower in results.

The company said, “Search is never a solved problem, and there  are always new challenges we face as the web and the world change.”


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