Oppo Launches Breeno Assistant: Do We Really Need Next One?

OPPO Launches Intelligent Assistant Breeno and "Gravity Plan

January 31st, Kathmandu

The Selfie Expert and Leader, OPPO has officially released Breeno. Breeno is an intelligent assistant integrating sensing, decision-making and learning evolution, aiming to provide users with personalized intelligent services through natural multimodal interaction.

OPPO launches Breeno Globally, An intelligent assistant designed to be the center of users interconnected lives.

Breeno connects OPPO’s hardware, software and service platforms and offers a technical framework integrating system-wide capabilities. Through the integration of sensing technology with natural multimodal interaction, Breeno can better understand user demand. The cognitive technologies represented by natural language understanding, knowledge graph, context computing, and personalized recommendation enable Breeno to more comprehensively understand the world.

Andy Wu, Global Vice President of OPPO and President of Software Engineering Business Division, stressed: “As a strategic product for the future, Breeno will break the barriers between the smartphone and all other interconnected things while bringing users an integrated, smooth and intelligent experience. Adhering to the concept of ‘openness, sharing and co-creation,’ Breeno will serve as a speech skill and quick service platform open to developers and partners to access more devices and integrate more new services, developing itself into the deep control center for interconnected devices.”

 Along with Breeno, the company also announced “Gravity Plan.” This plan aims to empower developers directly through RMB one billion investment to join hands with global partners and developers in building a deep service ecology together. The release and announcement were made during OPPO’s developer’s conference 2018 organized in Beijing.

During the conference, OPPO comprehensively explained its insight into the smartphone industry as well as outlining future science and technology trends to developers and industry partners. For now, Breeno is only released in China.


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