Realme Smartphone Brand

10th May 2021, Kathmandu

Global emerging consumer technology brand realme shipped 12.8 million smartphones globally in the first quarter of 2021, according to data from Counterpoint Research. The brand maintained its position as one of the top five players in 13 countries worldwide, and, for the first time, was in the top four vendors in three European countries in terms of the number of shipments as per the Q1 2021 Canalys global smartphone shipments report.

Since expanding into the European market in 2019, realme has rapidly emerged to become the fastest-growing smartphone brand in the region with 183% YoY growth in Q1 2021, says Counterpoint Research. The company is ranked by Canalys as fourth in both the Czech Republic and Greece by shipment, with Q1 annual growth rates of 4104% and 477%, respectively. realme is also fourth in Slovenia and retains its strong growth momentum in Russia as the fifth biggest player, growing 682% YoY.

In Southeast Asia, realme regained its top spot in the Philippines with a 23% market share and a 95% annual YoY growth. It also grew 379% YoY in Cambodia and recorded double-digit growth across Indonesia and Thailand. Meanwhile, in India, the company consolidated its overall fifth position with a 12% market share, closely following the top four players.

Sky Li, realme CEO, commented, “I’m proud to see that we’re continuing our strong growth trajectory in the first quarter of 2021 with record growth in several markets, particularly in Eastern Europe. This shows we’re on track to becoming one of the top smartphone players in the world. We remain confident that this growth will continue as we stay true to our brand spirit ‘Dare to Leap’ and focus on empowering today’s young consumers with highly competitive products.”

Commenting on realme’s performance, Nicole Peng, Vice President of Mobility at Canalys, said, “The global smartphone market saw a strong recovery in Q1 2021, with shipments reaching 347.7 million units, up 27.6% as compared to one year ago when the pandemic first hit. As a relatively young company, realme accelerated its expansion during the past 12 months, delivering more than 45% YoY growth on average every quarter. This is mainly attributed to the brand’s consistent push to grow its vibrant Gen Z consumer base and omni channel partners globally.”

According to Canalys’ Q1 2021 global shipments report, realme is ranked as one of the top five smartphone brands by shipment in the following 13 countries: India, Indonesia, Bangladesh, Cambodia, Thailand, Malaysia, Philippines, Russia, Egypt, Israel, Czech Republic, Greece, and Slovenia.

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Mina Aryal is a Nepali tech journalist and media expert. She is currently the chief editor of ICT Frame, a leading online tech media outlet in Nepal that covers topics such as technology, business, and entrepreneurship. Aryal has been involved in the field of tech journalism for over a decade and has covered various topics such as internet governance, cybersecurity, e-commerce, and startup ecosystems. She has also been involved in organizing and promoting tech events in Nepal to bring together tech enthusiasts, entrepreneurs, and investors to discuss and collaborate on various topics related to the tech industry. Aryal is considered one of the most influential tech journalists in Nepal and has been recognized for her contributions to the field.


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