SajhaDeal Rebrand

21st August 2022, Kathmandu

Sajhadeal, announced today that it has completed a major rebranding as Saajha Online Shopping.

The rebranding entails the new brand name as Sajha Online Shopping, a new website, a new brand logo and the strapline of the brand has changed from “SajhaDeal – Go Far with lifestyle” to “Saajha – For everyone (सबैको लागि).” was founded as an online marketplace in 2017 by four co-founders who began selling products online. After three years of successful operations, on 2020, a group of Chartered Accountants invested in a company.

“The company is led by very professional and experienced board members with a vision of being a marketplace for all, which is why Saajha came up with the slogan “सबैको लागि “, said Mr. Deepak Pandey, chairman of the company. He is the president of the Nepal Association of Chartered Accountants (ACAN) and Garima Capital Limited.

Recently, Mr. Anil Basnet, who has worked in the e-commerce industry for a decade, was appointed as the company’s new CEO. SajhaDeal was renamed Saajha by the new team.

“Saajha will now be one of the leading e-commerce platforms in the country, promoting local and international brands and sellers,” Mr. Basnet said. He also stated that the “new brand name will be catchy for all customers and users we already have onboarded,” and that “Saajha will provide delivery service to rural areas of Nepal such as Mustang, Jumla, and Humla,” citing the company’s successful past history.

Saajha Online Shopping will maintain its position as one of Nepal’s leading e-commerce companies.

Unlike SajhaDeal, Saajha Online Shopping has primarily focused on trusted vendor onboarding, phenomenal website sales, focusing on bringing new product categories, and customer satisfaction.

The new team at Saajha Online Shopping is constantly working to establish the new brand as Nepal’s top e-commerce company.

Saajha has already launched a new website called, and the company plans to release a mobile app by the end of next month. Saajha currently has 500+ Sellers and 120K users on board.

“30% of users order from outside the valley, and we provide next-day delivery to their doorstep in major cities across Nepal,” said Trishna Acharya, the company’s COO. She is the CEO of, another Saajha brand hub.


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