May 28, 2020, Kathmandu
When we talk about banks, we think “money”, we think “huge”, and we think “advertisement”. But are the bank’s marketing efforts correct in today’s scenario? Do we see digital marketing in banking as in other industries?
Let’s discover how banks are marketing themselves along with 5 fantastic ways to use digital marketing for banking!
Digital Marketing in Banking: Quick Summary
|1||Have a User-friendly Website|
|2||Be Social in Social Media|
|3||Make Original Video Content|
|5||Search Engine Optimization (SEO)|
5 Ways to Use Digital Marketing in Banking
A User-friendly Website:
Can you think of a bank without a website? Hmm, pretty unlikely, right? That’s because we have moved into a digital world already and a bank without a website is pretty much a bank without a name and visibility.
In contrast, can you think of a bank with a bad website? I bet you can! See it’s one thing to be new to the digital age, and it’s a whole different game to stay in the digital age. Websites need to evolve.
Most banks in Nepal lack a good website. You’ve probably experienced so much confusion and frustration with a bank’s webpage, no? This is certainly why digital marketing in the banking and financial sector needs to grow.
You need to have a website that’s clean, easy to read, has proper content, and user-friendly. Hire a developer or get in touch with an agency!
Be Social in Social Media
Notice again, we are not referring to owning a social account, we mean being “social” in social channels. You might say, what does that mean?
Firstly, you need to be present on social media. For example, Facebook, Instagram, Twitter, and LinkedIn.
You can use your media platform to advertise. Media like Facebook have a huge crowd and the more people, the more engagement. But you have to be careful here. You can’t publish sales content every time or advertise your banking services. You’ve got to respect people’s space and share valuable content.
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Video is the Future
Digital Marketing in Banking can reach a huge mass and build your Bank’s brand with videos. If you can create videos that have good information or send a social message, it will build your bank’s brand and will stay as goodwill for the years to come!
Banks already do massive marketing on TV channels with their videos. However, it’s time to shift into a digital platform.
On the other hand, it is also important to understand that the video content on YouTube and Facebook shouldn’t be like the ones you broadcast on Television.
Likewise, get your employees some training on digital marketing in banking if you have to!
This is a new concept in the digital marketing environment itself. You have to create content that is valuable to your customers so they can build trust with your bank. Copying content from the international market won’t work anymore. You will need original footage for your videos; you will need original concepts for advertising campaigns.
Similarly, you need to have a mindset of providing value rather than generating sales all the time. Invest your time in people and watch how it comes back to you!
Lastly, you need to work on your SEO. What’s SEO? It stands for Search Engine Optimization. Now, walk with us on this: Where do people go to search for anything online? Google! And, where do they click next? They will probably click among the first 4 or 5 links, right?
This is what most people do, including us. The game of SEO is to be on the top of any searches people do.
For example, people will search for “banks in Nepal”, and your bank needs to be visible on the first page of Google’s ranking and be among the first few listings. Simple? It’s easier said than done!
Digital Marketing in banking is equally crucial as it is to any other industry. As long as the world is on a digital platform, the need for digital marketing will keep getting higher. The platforms may come and go, which means Banks need to stay much more aware and cautious of the changes in the digital arena.
We hope that these 5 ways of using digital marketing for banking have helped you understand your next marketing move. We wish you the best!