Through the year’s search engine optimization has been continuously evolving and growing. It has been recognized as a strategy that takes a great deal of time and a lot of attention. But truth be told it is not as hard as it sounds, with the correct mentality any business can begin their SEO campaign, it is profoundly simple enough for any business person to master. The process that Google uses to access the ranking of websites is incredibly complicated.
However, to land a spot in the top ranking two requirements must be fulfilled. First and foremost your company needs to be seen as an authority and secondly the content you publish must be what people are looking for in terms of their value and usefulness. Sites which are capable of these requirements get top ranking. There are still more strategies to make your site consistent and better, and so the more you implement, the more your presence will thrive online.
Informative and valuable content : 
“Content is the king, ” they say, and to some extent, it is genuine and will continue to be so in the days to come. The contents can be of two forms. The first is the body which is used throughout your site to make sure that Google understands the purpose of each page as well as the business. On-site content is also essential to brief the customers on your products and give them the necessary information to put them at ease. The second form of material is a blogging strategy which involves writing a minimum of 500-1000 words every week, gradually scaling up. The blogging technique can help your audience to interact and form relationships with the business. It also gives you the potential to answer questions in details.
Inbound links :
 Establishing yourself as an authority means having a strong presence online, which often involves having many high-quality incoming links directing traffic towards your sites. You could inbound link from guest bloggers for, i.e., diversifying your strategy.
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Mina Aryal is a Nepali tech journalist and media expert. She is currently the chief editor of ICT Frame, a leading online tech media outlet in Nepal that covers topics such as technology, business, and entrepreneurship. Aryal has been involved in the field of tech journalism for over a decade and has covered various topics such as internet governance, cybersecurity, e-commerce, and startup ecosystems. She has also been involved in organizing and promoting tech events in Nepal to bring together tech enthusiasts, entrepreneurs, and investors to discuss and collaborate on various topics related to the tech industry. Aryal is considered one of the most influential tech journalists in Nepal and has been recognized for her contributions to the field.