Samsung Transforms Laundry Care

7th July 2021, Kathmandu

Samsung Transforms Laundry Care, Brings All-New AI-Enabled & Connected Washing Machine Range. All new models come with Hygiene Steam technology that removes ingrained dirt and 99.9% of bacteria and allergens

A washing machine that learns user behavior and suggests the most preferred wash cycle; provides ease of use by eliminating the need to juggle through multiple options

When connected with Samsung SmartThings App, it provides a personalized smart Laundry Recipe solution to give the best wash options basis 2.8 million big data points.

Samsung, the country’s most trusted consumer electronics brand has launched in Nepal the first artificial intelligence (AI) enabled washing machine with a multilingual user interface. This new line-up of fully automatic front load washing machines and comes with Samsung’s proprietary EcoBubble™ that helps save time and power while providing 45% extra fabric care.

Ensuring high standards of cleaning and hygiene, all new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9% of bacteria and allergens.

This latest washing machine line-up, with 3 new variants, comes equipped with artificial intelligence (AI) features that offer a customize laundry process to consumers. The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. This smart Internet of Things (IoT) enabled washing machine lineup can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs, and as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.

The new Samsung washing machine line-up comes with a brand new design that is minimal and has an extremely user-friendly sleek digital interface with a simple jog dial control.

To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as color, fabric type, and degree of soiling provided by the user, eliminating the need to guess which cycle is best. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

 “Consumer convenience has become the topmost priority during the pandemic and smart home appliances that simplify lives resonate with them. Our new AI-enabled washing machine lineup is a breakthrough innovation with a Multilingual user interface and is designed to offer simple, intelligent, and personalized laundry solutions to consumers using machine learning. It has been customized with over 2,000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung-connected device. This line-up will revolutionize the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Mr. Alok Kumar Gupta, Deputy General Manager, Consumer Electronics Business, Samsung Nepal Office.

Our Digital Inverter Technology ensures that the washing machines consume lesser energy and make lesser noise. The new models also come with Samsung’s proprietary EcoBubble™ technology that quickly penetrates fabrics and removes dirt easily, providing 45% extra fabric care. The Auto Dispense technology automatically dispenses the appropriate amount of detergent and softener for each load. It also holds enough detergent for up to 1 month of washing.

Price and Availability

The new AI-enabled laundry line up is available across all retail partners in Nepal since April 1, 2021, from a starting price of NPR 109,990. It is available in 2 capacity 8kg/6kg & 12kg/8kg Washer Dryer combination Washing Machine variant as well as in 12 Kg Washer type Washing Machine variant as of now.

Consumers buying the new washing machine range can avail of up to 15% cashback and easy financing options such as no-cost EMI from Samsung Smart Plazas all over Nepal as well as various payment options can be availed from authorized distributor dealer network stores of HIM Electronics and Triveni Byapar all over Nepal.

Features of Samsung’s new AI-powered Washing Machines

AI Control

Samsung continues to innovate by creating advanced laundry solutions that are flexible and powered by intelligent AI technology, to ensure a connected and seamless laundry experience. The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard, and location-based recommendations to make doing the laundry easier and more effective.

AI Pattern learns and remembers your laundry habits and suggests the most appropriate cycles. It ensures that cycles are personalized and optimized to fit your needs and lifestyle to give a better laundry experience. It also helps fix errors without the need to call the service center or flip through the manual.


Samsung’s Eco Bubble™ technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion that penetrates 40 times faster. With less mechanical actions and bubble cushion, the technology provides 45% extra fabric care. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble™ ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

Auto Dispense

Auto Dispense enables you to wash clothes thoroughly with less time and effort. It automatically dispenses the appropriate amount of detergent and softener for each load, saving 26% of detergent and 46% of softener. The easy-to-refill detachable tank can hold enough detergent for up to 1 month of washing.

Hygiene Steam

Hygiene Steam deep cleans clothes by releasing steam from the bottom of the drum and making the laundry thoroughly saturated. Hygiene Steam removes ingrained grime and 99.9% of bacteria and allergen. In the hygiene steam cycle, first, the water, soil, and detergent are drained out. Second, it gets a small amount of clean water to make steam. Then the built-in heater boils water for 20 minutes. After the steam phase, it drains the water and starts rinsing, and finally proceeds to the next washing process to complete the cycle.

Digital Inverter Technology

DIT utilizes strong magnets for quieter and more powerful performance but uses less energy as compared to a Universal Motor with a brush. It doesn’t use brushes that wear out and is built using high-quality components and outstanding mechanical engineering. This is backed up by a 10-year warranty that guarantees the long life of your washing machine.

Drum Clean/ Drum Clean +

Drum Clean allows one to keep dirt and bacteria out of your washer without using any chemicals. It removes 99.9% of bacteria from the inside of the washer and removes dirt from the rubber gasket. Based on testing by Intertek of the Drum Clean + cycle. The washing machine automatically notifies the user when it needs cleaning.

Stay Clean Drawer

The StayClean Drawer ensures that more of the detergent is washed away with a specially designed water flushing system. So, all residual detergent or softener is fully utilized and the tray stays cleaner and more hygienic.

Bubble Soak

Bubble Soak functions simply and effectively to remove various types of stains with one touch. This active bubble function helps in removing a wide variety of stubborn stains, like blood, tea, wine, make-up, and grass.

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